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Analysis Of The 84 Lumber Commercial: The Entire Journey

1664 Words7 Pages

We live in a society were not everyone thinks alike, we all have different beliefs and values. Especially right now with everything that is going on politically, we thought we were getting somewhere as a society, but we went backwards with our new president. In the 84 Lumber commercial that was broadcasted in this years super bowl their was a lot of controversy in what the commercial was meant to represent. In this commercial the company uses Pathos to catch the audience attention, the commercial is about a mother and her daughter going through obstacles to get to America. When the mother and Daughter reach the wall that divides us it is closed obviously, the mother is devastated, but then they see a door that opens on the wall. The mother …show more content…

As I was scrolling down the comments on the commercial on youtube I encountered a lot of different reactions some were people just trolling, some were ignorant, some related to it in a different level and some understood the concept. In the 84 lumber channel on youtube for their video “84 Lumber Super Bowl Commercial- The Entire Journey” a user by the name of Silver Mando commented “...it's still against the law no matter how you portray it...I have relatives who have been waiting for many years to …show more content…

Many people who seen the commercial thought the commercial was supporting illegal immigration and many trump supporters were threatening to boycott the company. The CEO Maggie Hardy Magerko made a public announcement stating “The intent of the Super Bowl commercial ... was to show that 84 Lumber is a company of opportunity,” and she also made it clear that she supports trumps and the wall is “a need,” but “if the President wants to build a wall, then we want to make sure there is a door in that wall — a door that’s open to those who choose to enter to our country legally”. The 84 lumber commercial seemed like it was supporting illegal immigration, but it’s really how you look at it and what you have been through. The door opening could mean many things for example doors opening to those who bring good, new opportunities, and acceptance. 84 Lumber did a good job showing the message that we should accept those who bring good legally and give them a opportunity for a better life and they are a company of opportunity. Maggie also stated “The journey of the mother and daughter was a demonstration of the human spirit — grit, determination and hard work,” and she continued “We want people that embody those characteristics, no matter where you’re from. If that’s

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