Analysis Of The Fizz On Soda
Trinity Lewis
Ms. Glenn
ENG 101 XJ65
26 April 2023
The Fizz on Soda Critique
The documentary, The Fizz on Soda discusses the brief history of soda and how modern-day soda contributes to obesity and related health risks. Throughout the documentary, the editors use a multimodal approach at convincing the audience that soda no longer has the healing properties that it once did. The documentary utilizes visual, auditorial, and gestural modes to persuade the audience that soda is bad for you.
The Fizz on Soda utilizes visual aids throughout the documentary. Some of these elements are historical images, soda clip art, and modern-day logos. The images displayed relate directly to the information being presented to viewers. The historical images of pharmacists’ soda fountains and old-school bottles aided in immersing the audience in the story of its creation. The work also incorporates newer image elements like clip art and modern-day logos to create a timeline in the audience's minds.
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The narrator speaks monotonously through most of the work but incorporates some vocal variety to draw attention to important concepts noted in it. This was observed when the narrator spoke of the brand Coca-Cola taking the cocaine out of its ingredients list (“The Fizz on Soda”). The editors also used various sound effects to draw the viewer in as if they were drinking a soda as well. This aid influences the reader to believe their claims the most out of all of them, as most of their information was presented this way.
The gestures throughout the film also help to persuade the audience. During the documentary, the narrator uses a variety of hand gestures to aid her in explaining the key concepts. This creates the idea that she is well-educated on the topic and persuades the viewers to believe her. This aid combined with the auditory and visual aids created a strong claim that captures the viewers’ attention and persuades them to
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