In "Two Ways a Woman Can Get Hurt," the author, Jean Kilbourne, talks about how women are sexualized and mistreated in the public eye by advertisements. She contends that men and women in the media are distorted as sex images and instruments: Women are portrayed as mediocre in contrast with men. For example, she states that the woman is “rewarded for her sexuality by the man’s wealth.” The media has aimed towards promoting either women or men particularly. In one advertisement, she clarifies how a tie organization publicizes ties by having ties laid in a botched up bed — as though showing that this brand of tie will help you get laid. This, likewise, sends out the wrong message to men that a tie will ultimately help them score with ladies.
In this article written by Femenista Jones in Time magazine, she presents the issue of the disproportionate amount of domestic violence (DV) within Black culture compared to white culture. Being a Black woman, Ms. Jones uses her unique perspective from which to discuss this issue. The focus of her article presents a comprehensive look at the root causes of male-on-female intimate partner violence (IPV) within the Black community in the United States. In her short piece, she masterfully presents the topic and reinforces her conclusions with logical and rational theories. Being limited in space, she is not able to elaborate in depth upon many ideas.
She frontloads the paper with many quotes and ideas from sources such as a fashion photographer Sante D’Orazio, Ron Crocco the principal of St. Augustine Catholic High School, and Lyn Mikel Brown the co author of Packaging Girlhood: Rescuing Our Daughters from Marketers’ Schemes”. Although there are too many quotes that hides George’s voice, they also give her credibility on the topic, making her ideas seem more reliable to the audience by providing a credible source. Since the audience is well educated, they are more likely to believe what experts would say on the topic of sexualized clothing rather than the editor of the
By presenting bruises and scares on her body, collapsefilms attempts to evoke pity from the viewers. This commercial perpetrates the stereotype that women are “weak,” but also demonstrates the false concept that only women are victims of sex
Consequently, she would likely challenge Cox’s description of the role that women played as the subject of advertisements in the 1920s as nothing more than objects whose sole purpose is to be beautiful. She would be more prone to state that instead of this harsh and objectifying image set forth in Cox’s narrative, women as subjects in advertisements during this time period were “the visual representation of a modern cultural consciousness that defined the 1920s” (Rabinovitch-Fox, 374). This is a very drastic contrast to what has been the narrative thus far regarding women’s status in society through the lens of the advertising companies. These companies have either been demeaning them as nothing more than housewives by pandering to that notion in their radio programming or outright objectifying women completely when they make them the subject of an
Can advertisements really cause violence in people’s lives? Jean Kilbourne’s “Two ways a Woman Can Get Hurt: Advertising and Violence” talks about how advertising and violence against women can cause women to be seen as objects. The author discusses how pornography has developed and is now part of social media, which glorifies its violence that permeates society encourages men to act towards women without respect. Kilbourne uses logical and emotional appeals as well as ethical arguments to effectively convince readers to ignore specific advertising techniques. Jean Kilbourne author has spent most of her professional life teaching and lecturing about the world of advertising.
Position of Women in Advertisements The average American will spend around a year and a half of their lives watching television commercials (Kilbourne 395). Presently advertisements are controlling our everyday lives. In Jean Kilbourne’s article: “Still Killing Us Softly: Advertising and the Obsession with Thinness”, she discusses how advertisements negatively portray women.
Advertisement has been a way to sell products for a long time, but it may not always come off as the best way to promote a product. Companies will do some of the most outrageous things to their advertisements just to make their product shine. In the documentary Killing Us Softly 4, Jean Kilbourne, she talks more about advertising and the negative impact it has on society and the negative messages it sends people. In the documentary, Kilbourne shows how advertising distorts the image of a women. They highlight horrible situations to make their advertisement pop.
The author questions why women would wear fancy clothes and attend beauty pageants for reasons other than attracting the attention of men. He also discusses the sexual influences and displays, which women in young adulthood experience with more dangerous inclinations to do evil manifested in advertising and
In “Girl Unprotected”, Sports writer and journalist Laura Robinson argues that if you examine the Judicial system, then you will find a strong bias against victims of hockey abuses with an emphasis against women. Throughout her essay, Robinson uses the case against Mike Danton and the NHL to emphasize the issues of gender inequality and the lack of recognition to the abuses in hockey. In her essay, Laura Robinson begins her argument by claiming that “women’s bodies were only allowed to be adjectives to describe men” (Robinson 326). By doing so, she suggests that women’s bodies are all that the men in hockey care about while their mind’s and talents are ignored and lack in value. To reinforce her thesis, Robinson also includes a quote from a
As well as feeding off of the sources and material presented earlier in this paper, the analysis to come will also use Erving Goffman 's categorisation of gender to analyse how the women (and some men) are depicted on the front covers of Playboy and Good Housekeeping within said timeframe. In his study Gender Advertisements (Goffman, 1985), Goffman gathered hundreds of advertisements from magazines in various positions and poses and analysed poses and how they portrayed masculinity versus femininity. His way of analysing advertisement differentiates itself and makes a broader distinction of what is considered sexist or not, by showing much like the Heterosexual Script earlier on in the paper, what was considered appropriate roles for men and women. In Goffman 's ' analysis of advertisements, he suggests several variables used when analysing a depiction of both men and women.
Girl, Interrupted, written by Susanna Kaysen in 1967, is a thought provoking memoir following her and fellow parents’ tragic and twisted experiences in McLean Mental Hospital. As a young adult Susanna Kaysen tried to commit suicide by swallowing a bottle of pills and following it with a bottle of alcohol. Her parents were very worried about her and suggested her to go to a doctor that her dad once knew. Kaysen visited the doctor who, after talking to her for a while, requested that she be sent to one of the best mental hospitals in her area. She had been diagnosed with borderline personality disorder.
Advertisements paint a picture of how individuals are supposed to act and how they can show that they are either masculine or feminine. The advertisements that were shown in The Codes of Gender: Identity
David Slovikosky IRLS 150b1 Professor: Lenhart Section: 001 Damsel in Distress Analysis The Damsel in Distress series by Anita Sarkeesian explores a worrying trope found everywhere in many old and new video games. Traditionally, a damsel in distress is the male hero's wife or love interest who is helpless and is in need of mercy killing or rescuing. Women are portrayed as "disposable objects or symbolic pawns" (Sarkeesian) in these kinds of games. Sarkeesian states that this theme "normalizes extremely toxic, patronizing, and paternalistic attitudes about women".
Advertisement two: Calvin Klein is a dark-full colour advert, for Calvin Klein Jeans advertisement (Figure II). Nudity combined with the body position and body language make this a highly sexual ad and a solid reason for its inclusion in the study. The Calvin Klein advertisement features a woman with a nude torso positioned on top of man with a nude torso. The visual elements presented in the second ad by Calvin Klein create visual texture; the ocean/rocks surrounding the human figures creates a frame focusing the eye on the bodies in the centre. The woman’s fixated body pulling away from the male model attracts the viewer down her arm, to her waist pointed at the logo at the bottom of the page (right-hand-side).
The representation of gender in mass communications has been a hugely debated topic for years and will continue to be one for many more years to come. The media plays a big role in how they want to portray a gender to the public. They create certain stereotypes through the role of a gender in order to attract a large audience and interest to sell a product, brand or image. Media is so important in today’s society, people spend hours and hours each day watching TV, browsing the Internet and reading magazines. There are so many images of men and women in the media today that it certainly has an impact on the viewer’s thoughts and sense of identity.