Under Armour is known as an advanced sportswear and casual apparel company and the original innovator of performance apparel. They are mainly focused in a market directed towards the general athletic community or individuals with a more active lifestyle. Under Armour is different from other competitors because they offer a more flamboyant approach to supplying athletic apparel. They are unique from their top competitors because they have a high performance line of athletic clothing that absorbs moisture from the away from the athlete 's body to enhance their performance in hot or cold conditions. Under Armour has numerous strengths that are assisting them in the rise to the top.
However Under Armour is the has been able to mount a noticeable challenge being such a relatively new company. Innovation has been a key component in Under Armour has used make itself standout in a crowded apparel industry. It both Nike’s and Under Armour’s mission statement innovation is a common element. However, it is interesting to see how each company uses that innovation for different purposes. With Nike, innovation is linked to inspiration and convincing everyone that if they have a body they are an athlete.
Target does not have a fueling station unlike Kroger which is America’s favorite fuel retailer. Target hasn’t branched out to those areas yet and if Target ever does, they will have a tough competition. Target’s opportunities include its reputation as a strong appeal to online customers as a fashion retailer. April 2015, Target’s promotion of Lily Pulitzer products actually crashed the site because it was so popular. New sales channels, such as smaller neighborhood stores, same day delivery and click and pull could increase Target’s sale volume.
The hype grows as a result from the intentionally low supply of each sneaker released by big sneaker companies. Due to the popularity of the sneakers in today’s market, sneaker culture opens an opportunity for the sneaker collectors and comes up with the idea of the resale market that led to the impressive growth of the secondary market for sneakers. The sneaker trend has been around ever since when sneaker companies started associating with recognizable sportsmen as a brands’ ambassadors, and use the concept of celebrity endorsement. “Branding really took off during the post-World War I era when shoe
Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.
Sneakers Although everyone owns a pair of sneakers, not many people know what their shoes are worth. Many don’t even know if their sneakers are authentic or unauthorized. There are a wide variety of sneakers which holds very different colors and styles, the designs have led to popularity in sneakers. The sneaker business has experienced a dramatic increase over the last decade due to the rarity and demands of iconic sport shoe. Although most shoes are mass produced the sneaker business still holds high expectations in the near future.
Figure 1 USA Organic Sales Growth Another reason is that, when Whole Foods was formed, there was no competition at all, and nowadays there is a lot of competition, because mass retailers had to adapt to new consumer trends as this one. Therefore, Whole Foods’ key competitors are Kroger, Costco, Walmart, Aldi. The biggest problems the company is facing right now are market saturation and high competition. Large variety of retailers nowadays buy and sell natural and organic products. The other problem is market saturation.