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Analyze The Previous Years Sales, Revenue And Marketing Trends

458 Words2 Pages

Do you have a sales strategy? A marketing strategy and sales strategy are not the same thing, but a sales strategy can be based on your marketing strategy. Marketing is getting your business or product name out there where a sales strategy is about how you gain that customer and seal the deal. So, let's learn more about how a sales strategy can benefit you and your business.

Still not sure if you need a sales strategy? Not sure how a sales strategy will benefit your business? If you want profitable revenue growth, you need a great sales strategy. It will pinpoint the places you need to hone in on for specific sales goals, both long and short-term. By creating a sales strategy, you ensure you are targeting the right market and approaching the …show more content…

Do you know where your sales and revenue came from last year? How about last year's website traffic or online and offline leads?
Define your sales vision for the next year. Write down where you'd like your sales and your revenue to be in a year. Dream big!
Set your goals for the next year. Write down what roadblocks need to be broken through to attain your goals and set aside a few of them to be worked on in the first quarter. Identify how you will measure your success towards these goals.
Check out your competitors and identify what sets you apart from them. Look at how your competitors have changed their website, check out their social media pages as well as their LinkedIn profile, scour the internet looking for press releases and news articles. Also, ask some of your customers why they choose you and your business over that of your competitors.
Review your marketing material, including your online presence (website and social media). Make sure your copyrighted material is still up to date. Make sure your online content is educational and relevant.
Identify any problems in your sales and marketing. If you can't identify problems, you can change them. Figure out how to break down barriers to sales

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