Analyzing Cultural Schema Theory: Theories And Models Of Intercultural Communication

1091 Words5 Pages
Analyzing Cultural Schema Theory
Laura de Luis Frontal
Theories and Models of Intercultural Communication, University of Jyväskylä

Analyzing Cultural Schema Theory
A great deal has been written and said about communication between people from different cultures. There are many theories that explain the phenomenon in diverse ways, as there are lots of paths that we could take. If we should go deeper and explain how intercultural communication happens, we can see that there is an element that has changed radically intercultural encounters: Globalization.
Before this fact, the only way of being able to have contact with people and cultures around the world was by traveling. However, nowadays innovations in transports, the cheapening of travel prices and new technologies have connected each person with other people and cultures. Anyway, so many researchers want to take advantage of this situation and they study how intercultural encounters happen.
In this essay, we are going to go deep in one of the theories that explain how intercultural communication take place in our days: Cultural schema theory. I shall analyze its history, original articles, and studies that have utilized it, what other theories influenced this theory and the applications that this theory has been able to have. Finally, I will talk about what are the different critics that this theory has form other experts’ view and form my own opinion.
Explaining what a schema is
People need to know how to act in

More about Analyzing Cultural Schema Theory: Theories And Models Of Intercultural Communication

Open Document