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Analyzing John Lewis Annual Report

911 Words4 Pages

In this assignment, I will be evaluating how appropriate business information is for John Lewis which is used to make strategic decisions. One piece of business information used by John Lewis is its annual reports which displays their sales performance during the financial year. They also included other written information on their reports such as investments for the future, how they manage their responsibilities and methods in which they maintain customer satisfaction. (http://www.johnlewispartnership.co.uk/content/dam/cws/pdfs/financials/annual%20reports/JLP-annual-report-and-accounts-2014.pdf). The business used this information to make a strategic decision. They had to decide how to raise gross sales and revenue. John Lewis created and …show more content…

Ultimately, the information by John Lewis resulted in a good strategic decision being made. Another piece of information used by John Lewis is an article explaining how their staff will receive a 15% bonus of their salary due to increased profits in 2014. This also includes staff in the other department store they are in partnership with, being Waitrose. They have made prior adjustments in the way they operate in their retail stores which caused their profits to rise (http://blueandgreentomorrow.com/2014/03/06/john-lewis-staff-to-receive-15-bonus-as-ethical-retailer-sees-increased-profit/). John Lewis used this information to make a strategic decision. They decided that they were going to increase their profits through different trial methods. John Lewis produced more ethical clothing as a way of doing so and they altered business activities involving staff. The article also mentions that the business model played a role in enhancing profits and it was all accomplished by the partners of the …show more content…

One reason was because it focused on the topic of the article and all the displayed information was relevant as they managed to not go off topic. This leads to more intrigued readers. Therefore, they will receive more sales on newspaper articles. Another reason was because it has a well-structured layout and the style of writing is formal and professional. This leads to more professional people purchasing these newspapers. Therefore, it will effectively meet the requirements of their target market. Based on a report written by Tomorrow Business Forms, John Lewis has expanded the diversity of their business forms which means that it has improved the way they operate and therefore, resulted in sustainable growth for the economy (http://blueandgreentomorrow.com/2013/11/26/diversity-in-business-forms-can-deliver-sustainable-growth-says-report/). This was a clear indication that the information was appropriate for the

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