ipl-logo

Analyzing My Consumer Behavior

1396 Words6 Pages

Over a span of three consecutive weeks I have documented my personal purchases to analyze my consumer behavior. Consumer behavior is a process, and a significant component of the series of actions within the process is when the exchange occurs. The exchange ensues when a marketer gives an item as the consumer presents something of value such as money. As a consumer, I am an individual that establishes a need or a desire for a particular product which contributes to a purchase eventually being made. Finally, after obtaining the item for an extended period of time it is then put to use and later disposed of. I am a nineteen-year-old college student, and has a great impact on the various types of purchases I make and how frequently I spend money. …show more content…

However, a negative way to describe a shopper is a compulsive shopper. These individuals shop excessively to deal with feelings that include stress, depression, boredom and anxiety. However, I am not a compulsive shopper because all purchases I make are done by choice. In some instances, I do regret the purchases that I make. Usually this regret is due to the excessive amount of money that I spend on fast food weekly. The reason for these purchases are because of perceptual vigilance, which is the idea that it is more common to be conscious of stimuli that pertain to our current needs. Therefore, I make food purchases on impulse. If I am only somewhat hungry, and then see fast food advertisement, I will usually purchase fast food. However, when it comes to clothing items or anything else I usually spend smartly and consciously. Marketing and advertising did impact the spending choices that I made. I am considered a digital native, which means that the existence of digital technology has persisted throughout my lifetime. This is significant because I use social media and the internet, so the advertising technique called real-time bidding is extremely useful. Real-time bidding is when web pages sell space for various advertisements, and they are presented immediately as an individual enters a particular

Show More
Related

  • Analysis Of The Article 'Honestly, You Shouldn T Have'

    367 Words  | 2 Pages

    Many Americans love shopping, especially during the holidays, with its captivating discounts and sales, which lead to uncontrollable splurges on irrelevant things. According to Quindlen, this is an example of America’s crazed consumerism and it is absolutely absurd. In her article, “Honestly, You Shouldn’t Have”, she states that there is currently an assumption that purchasing American merchandises symbolize an act of patriotism and at the same time, build a strong economy. She also states that we, as Americans, need to acknowledge important spiritual values such as friends and family rather than material goods.

    Read More

  • Rhetorical Analysis Of 'Digital Natives Invade The Workspace'

    602 Words  | 3 Pages

    The digital age has skyrocketed in the last couple of years, some were born into it and most witnessed it. These people had to adapt and use it to their advantage in the evolving workforce. After time went on, they integrated their methods into their systems and kept old habits. Years later, the kids born into this age started to join in and bring their new habits that were unfamiliar to the current workforce. The article written by Lee Rainie on his Pew-Research webpage in 2006, "Digital Natives Invade the Workspace" analyzes the changes they brought it.

    Read More

  • Summary Of Escape From The Western Diet

    990 Words  | 4 Pages

    It can be seen, that when an individual enters a store the odds of them following a personal shopping list is very low. People often buy unnecessary products on impulse, and these products are often the ones most easily accessible by consumers. Many large grocery store corporations often argue that “if you eat too much it is your problem, not theirs” (Nestle 2006). Grocery store corporations are constantly persuading consumers to purchase more food rather than less. Overall, Nestle provides a strong argument for the debate that grocery

    Read More

  • Summary Of The Last Meow

    918 Words  | 4 Pages

    For example, buying things you don’t need like cashmere sweaters, cute shirts and leopard skin beds, it’s a waste of a lot of money. For example, my family and I have a family friend named Stephanie. She has 3 boxers and she buys everything for them like lot’s of food, veterinary care, and accessories. She literally buys so much food for her dogs that she doesn’t buy any food or anything for herself. She has no food in her refrigerator.

    Read More

  • Dumpster Diving Thesis Statement

    854 Words  | 4 Pages

    Moreover, like what is mentioned above, Phyllis Rose, who has the ability to consume but only enjoys the shopping process, suggests that “shopping is a time of reflection, assessment, spiritual self-discipline” (“Shopping and Other Spiritual Adventures in America Today” 482-484). Additionally, she can gain social connections while shopping. When she sees some fat people dressing jeans as what she looks like, she will gain a sense of belongings, and automatically, she joins a “community.” She can be materialist, but she never is. She sticks to higher goals of immersing herself in the mentally joyful experience, to enjoy the feeling of shopping and to join in communities through

    Read More

  • Stuff Is Not Salvation Analysis

    511 Words  | 3 Pages

    Friends and family also play a significant role in the compulsion to buy useless objects. In fact, I don't know a day when i’m at school and I don’t hear “Hey! Samantha! You should totally get one of these!”.

    Read More

  • Dermal Filler Marketing Strategy

    714 Words  | 3 Pages

    Digital marketing isn’t simple as many people think. There are numerous cases of these strategies failing for some service providers. Studies reveal that digital strategies fail for some people because they do it for themselves or hiring a young and inexperienced computer marketing Companies. Experienced agencies have experience handling numerous tasks. Additionally, they have hired experienced technicians.

    Read More

  • Commentary Essay On Shopping And Other Spiritual Adventures In America Today

    716 Words  | 3 Pages

    Before the anaphora she explains what “shopping” is, then uses anaphora to provide the different reasons one may shop. These reasons show that shopping is not about obtaining necessities, the modern day has transformed shopping to provide many other benefits. It demonstrates that some people are becoming reliant on shopping to attain benefits such as decision making, be apart of society, or to cheer themselves up. These other benefits display why people enjoy shopping and are becoming more

    Read More

  • Impact Of Digital Marketing And Online Brand Alliance

    1949 Words  | 8 Pages

    TCii (2011) describes the importance of digital marketing that as the world is moving from analogue towards digital, people are consuming more and more digital content on a daily basis just as increased usage of mobiles, computers at works laptops and other gadgets-the companies who have yet not recognized this in their marketing strategies need to adopt it fast. The pace at which world is focusing on digital marketing it is possible that soon it will eliminate the traditional forms of

    Read More

  • Pestel Analysis Of Advertising

    1564 Words  | 7 Pages

    However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,

    Read More

  • Consumer Buying Behaviour Essay

    1057 Words  | 5 Pages

    This definition clearly brings out it is not just the buying of goods / services that receives attention in consumer behaviour, but the process starts much before the goods have been acquired or bought. The study Consumer Buying Behaviour is the study of how individuals make decisions to spend their available resources (time, effort, money) on consumption related item. It includes the study of what they buy it, where

    Read More

  • Impact Of Advertising On Consumer Buying Behaviour

    1306 Words  | 6 Pages

    (David and Geoff, 2000) Consumer buying behaviour is affected by three main factors which are buying situation, personal influences and social influence level. (Weilbacher et al 2003) Advertisements do not affect the whole; but only what consumers have learnt and perceived about the product. Advertisements main task is to explain the complete idea in different way so products have a livelong impact on consumer mind. To analyze customer behavior more aggressively, firms need to understand some important aspects of consumer behavior that are associated with product so consumer buying behavior can be understood.

    Read More

  • The Digital Marketing Strategy: Starbucks And Digital Marketing Strategies

    1667 Words  | 7 Pages

    Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012)  state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.

    Read More

  • Digital Marketing Essay

    853 Words  | 4 Pages

    Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing 's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

    Read More

  • Reflection On Consumer Behavior

    1141 Words  | 5 Pages

    Introduction At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products.

    Read More

More about Analyzing My Consumer Behavior

Open Document