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Analyzing The Advertisements For People For The Ethical Treatment Of Animals

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The advertisement for People for the Ethical Treatment of Animals (PETA), “All Animals Have the Same Parts” (2010), show how humans and animals are the same using an image of Hollywood celebrity Pamela Anderson with her body parts labeled like a piece of meat. A viewer is asked to draw a comparison between humans and animals so the will be more sympathetic to PETA’s cause. The famous actress wears a bikini and poses in a seductive way this creates sex appeal as well as conveying the advertisements pro-vegetarian message. Since PETA is advertising a cause rather than a product; this qualifies as social marketing. The Oxford English Dictionary (2011) defines social marketing as “the application of commercial marketing techniques and strategies

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