Marketing and Strategy McDonald’s adopts different marketing strategies for different marketing environment. In United States, McDonald’s emphasizes convenience and efficiency because the rhythm of life in America is fast. McDonald’s regards white-collar workers as main target customers. On the contrary, in China, McDonald’s makes emphasis on comfort and romantic. And its target customers are young people because young people in China occupy the main part of fast food consumption.
They are still making more efforts to improve their menu in a quite healthy way. Their special focus is on kid 's menu among which the fruit cup sides is most famous. Healthy Food Present there: Multi-grain breakfast oatmeal, Grilled chicken nuggets and chicken salads. Their grilled market salad is so yummy and healthier that it helps them in marking thier position among the Top Fast Food Restaurants. Locality: They are present with many branches all around the US.
There are numerous reasons for the popularity of fast food restaurants. Amongst the all two are the most important factors. Firstly is its convenient, low pricing and value deals make it affordable and popular. Secondly it is easily available without ant wait time. Fast food branches are very widespread and is available almost everywhere.
Fast food restaurants are advertising in children show commercials. In a result of this many people, health officials, and parents are complaining because there has been an increase of child obesity. Children grow up learning healthy eating habits and how to make smart food choices which will continue to follow them as they get older. On the other hand, children growing up with
In marketing, fast food restaurants are having successful brand advertisements like: a place where kids could have fun and where friends and family could gather together happily. Due to these positive images, consumers are attracted to these fast food restaurants even though their food is not that different. As we all know there would be some who are not affected by these branding and advertisements these types of people could be influenced by their family and friends influenced them, they also go eat at fast food industries. Due to this factor, large fast food companies will keep growing more big and successful while small food and beverage operated companies will remain same have limited room for their growth.’ (Amandang, 2010) Moreover, another biggest argumentation for the popularity of fast food restaurants are the efforts of the fast food restaurants in order to improve their products and services due their popularity. As some businesses are franchise businesses they would try their level best in order to keep the name of the business famous.
McDonalds does have salads; however, they never change. A great opportunity would be to create seasonal and regional offerings. Another recommendation would be to increase their market share in China. Western influences in China have resulted in an increased demand for fast food. With KFC being the number one brand there is growth opportunity for McDonalds.
Statement of intent: I will be writing my opinion about fast food companies false advertising their food as becoming healthier. Each paragraph will have an example of an false advertisement through the fast food companies of McDonald’s, Burger King and Kentucky Fried Chicken. My target audience is any consumers of these fast food companies. Kentucky Fried Chicken, Burger King and McDonald’s. The question that comes to my mind when I see all these fast food companies is, are they becoming healthier?
In all of the countries Unilever offers Knorr soups, they give TV commercials which are mostly based on the idea that instant soups are the same as home cook mothers’ and grandmothers’ recipes and we see images of a happy, healthy family meet at a table for a nutritious meal where everything is colorful and fresh (mostly targeting women and children). Knorr also gives informational advertisements on TV, billboards, magazines, newspapers an online. Knorr websites in all countries and in all languages are designed to convey the same brand image. When a new product is to be launched, they introduce it by using professional chefs in ads. They also put “recipe videos” online and on
This is a huge market since the U.S. and the world revolved around convenience. Although McDonald’s is very popular right now you never know if one day it will become a shadow to another company. Next, since there are so many competitors each company is trying to be unique and bring new things to the market. Whether it is McDonald’s McPick 2 or Wendy’s 4 for 4 competitors are trying to out shine each other, making it hard to compete and keep prices down sometimes. With a quick google search I found that there are over 50,000 different fast food chains in the United States alone.
The organization is additionally feeling the impacts of a developing yearning for healthier nutrition, regardless of its effort to include servings of mixed greens and other lighter things to its menu. Restaurants like Subway have overtaken McDonalds (Wong, 2013)by riding trends into a new market, which I believe this is a global segment that has an affinity for fast food options, which are perceived as healthier. There have been an increasing number of 'next generation' franchisees, accounting for a third of McDonald's franchisees that are responding by providing healthier