Anglicism In Advertising

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I. Introduction Alongside increasing influence of West culture to our country, words called anglicisims started to appear. Nowadays, Polish language is consists a lot of English borrowings. The aim of the thesis is to analyze perception of anglicisms in Polish TV commercials by Poles of all ages. The theoretical part of my thesis deals with the concept of anglicism and advertisement. I will depict definition of advertisement, its functions, it II. Anglicism 1. Definition of anglicisms Anglicism is a word that is borrowed from English language. Borrowings spread among other languages by the influence of English language on them. In Nowy Słownik Poprawnej Polszczyzny prof. Andrzej Markowski defines Anglicisms as words, phrases,…show more content…
And they might be right. An advertisement has enormous influence on people. We often buy a product just because of its advertisement and we do it even unconsciously, but that is the power of advertisement. Sellers, producers and advertisers know that fact. That is why they always use and they must use all kinds of advertising to attract as many buyers as possible. They can choose among a range of advertising, such as a press advertising, radio advertising, TV-advertising, they can display their products on posters and tabloids on the roads or in the cities etc. It may seem that advertising is a quite new phenomenon but the truth is that it was known many years ago. First advertisement occurred when first market developed, but advertisement known as persuasive mass communication appeared barely in XIX century. In Poland first TV-advertisement appeared in 1952 and it was unexpected event. An advertisement had to adapt itself to constant political, social and economic changes but also it has been created by new marketing processes. 1. Definition of advertisement Term advertisement is derived from Latin word advertere which means turn toward. In Middle French word avertissement (from avertir – to warn) meant public…show more content…
Blarczyk “announcement’s main task is to attract people’s attention and it has to be easy to remember. It should be daring, original, but natural and sensible at the same time. Other important features are intelligibility, simplicity and conciseness. It is necessary for the advertisement to be durable, but it should be actual, as well. Advertisement has to inform buyers about product’s features in an attractive way, but it also has to be reliable. It should express dependability of convictions, but it cannot irritate by its importunity and aggressiveness. Advertisement must foster in determining the identity, express respect for a receiver and arouse sympathy. And finally, it has to remain consistent with some customs, good taste, public opinion and the law.”
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