Anheuser Busch Porter's Five Forces Model

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Information technology has become increasingly important to major corporations around the world. Specifically, how people within those corporations use information technology to better understand business information. An organization that has benefited from the combination of information, people, and information technology is Anheuser-Busch. For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for…show more content…
(2013), Michael Porter’s Five Forces Model “helps business people understand the relative attractiveness of an industry and the industry’s competitive pressures in terms of the following five forces; buyer power, supplier power, threat of substitute products and service, threat of new entrants, and rivalry among existing competitors”. In an analysis of Anheuser-Busch’s Five Forces model, due to the amount of beer options in the market, buyer power is high. According to, there were 3,464 U.S. breweries in 2014. That is 547 new breweries from the past year. With that said, it’s safe to say that supplier power is low. That said Anheuser-Busch is in the best positions when it comes to supplier power due to that fact that, as stated previously, they control 46.4 percent of the U.S. beer market. Although there are many options when it comes to beer selection, when it comes to threat of substitute products the threat is low. There are three options in the alcoholic beverage industry. Those options include beer, wine, and liquor. This has been the case for as long as we can remember, therefore the threat of new entrants when it comes to substitutions is very low. However, the threat of new beer entrants is higher than ever. Therefore, the threat of new entrants is medium or neutral. Lastly, Anheuser-Busch’s rivalry among competitors is high. This is easily realized while watching a football game on Sunday afternoon. Within a 3 hour viewing window, you can expect to see commercials from Budweiser, Miller Lite, Coors Lite, other big beer corporations. Again, Anheuser-Busch is still the market leader, but completion is

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