Animal Cruelty By ASPCA

Michaela Hey

David Levine

Composition 101

27 May 2018

Animal Cruelty by ASPCA “Animal cruelty includes but is not limited to abuse, neglect, animal testing, misinformation and sheer ignorance” (Rauch). Animal cruelty happens worldwide and increases as the years go on. The American Society for the Prevention of Cruelty to Animals (ASPCA) was founded in New York City by Henry Bergh. Henry died on March 12, 1888 trying to find a way to help animals in need. The current President and CEO is Matthew Bershadker who is an advocate for animals around the world. The ASPCA was built on the expectation that animals are treated with respect and kindness in the hands of others and must be secured under law. Close analysis of media coverage on animal cruelty

The advertisement goal is to have the public feel the pain and loneliness the animals have and encourages people to change that feeling by giving back to the ASPCA. Purpose is the goal that is being attempted to achieve. Matthew Bershadker, the current president and CEO of the ASPCA, states, “Helping vulnerable animals and keeping pets in safe and loving homes require a commitment from all of us-advocates, pet owners, shelters, leaders, and entire communities. When we work together under a common cause, we’re both saving lives and elevating our society and its laws to endure cruelty victims and other at-risk animals receive the protection and care they deserve.” When people work together against a certain issue it makes it more known to people who might not think it is an issue. In the commercial, they stated that animals have never touched grass, never seen kindness, and have never had a warm bed. Once the public relate or understand the pain that these animals are going through, they will be more willing to give to the cause. The purpose is effective because it tells the audience what they are trying to achieve, ending animal cruelty, and

Pathos is the emotional appeal that the media is trying to make to the audience. This strategy is widely known and used by many. Using pathos is very effective for the ASPCA when it comes to pulling the heartstrings in people around the world. There is no exceptional way to make people feel awful about animals suffering. Components in the commercial create emotional feelings because the commercial is relatable to people who own or love animals. Being able to relate to the issues will make people want to give back and donate so that animals don’t have to go through anymore hard times. According to the ASPCA, a non-profit organization, “Animals are being starved, locked up, and beaten without ever seeing the light of day.” This quote is effective to persuade the audience to help these animals because people can imagine what is being said. The commercial inserts pictures which makes the viewers realize the harsh conditions that these animals have to go through on a daily basis. In the end, pathos is an effective tool to use in commercials because it will connect and hook the audience to the message and mood that you are trying to get