Animal Cruelty Speech

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Animals are Calling Out for Help Thousands of animals across the United States are being beaten, starved, abandoned, and left to defend for themselves. Animal cruelty has become a nationwide problem in today's society. In the Public Service Announcement (PSA), "Sarah McLachlan Animal Cruelty", produced by the ASPCA, this commercial persuades the audience through pathos appeals, but the PSA's representation of the appeals of ethos and logos are showing animals in America suffering from cruelty and neglect every day. The ASPCA and spokesperson, Sarah McLachlan are trying to convey a message to the public that there is an urgent need to donate money to save the lives of animals being abused and neglected. This appeal to the ethical(ethos), emotional(pathos), and logical(logos) senses of the audience to expose the evils of animal cruelty and convey to the audience that animals are in need of help. One way the "Sarah McLachlan Animal Cruelty" shows the organization's credibility is by using a celebrity, Sarah McLachlan as their spokesperson. She is a highly recognizable person and her popularity is a tool to influence to other people to consider the benefits of donating. Sarah McLachlan…show more content…
The ASPCA was able to persuade the audience into donating and exposing the evils of animal cruelty, just because of the choice of speaker, images, song, and simple facts. By using Sarah McLachlan as the spokesperson for the public service announcement, represents the ethos. Pathos plays a huge role in the PSA, by playing with the viewers emotions through the use of sensitive images and emotional music. Also, there was the use of facts and statistics or logos, to help persuade the viewers to donate and become an "Angel". The ASPCA has rescued thousands of animals who were beaten, neglected, and starved all because of small
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