Animal Testing In The Cosmetics Industry: A Case Study

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Part A
Unethical action is an action that falls outside of what is considered morally right or proper for an individual, group or an industry. Animal testing, which also known as animal experiment. It was an action that was cruel to the animal, forcing the animals to undergo something that causes pain and suffer. (Crueltyfreeinternational.org, 2018)
Meanwhile in the beauty and cosmetics industry, testing cosmetic using animal was a common process to go by. Although there are certain countries such as Brazil, European Union, India. Israel, New Zealand, Turkey and United Kingdom but there are still many multinational cosmetic brands who used animal testing.

Multinational cosmetic brands such as L'Oréal, Avon and Mary Kay used animal testing
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Its revenue was US$11.824 billion by the year of 2017. (Elcompanies.com, 2016) Estée Lauder is the parent company of many well known subsidiaries such as Bobbi Brown, La Mer, Clinique and Origins. (Elcompanies.com, 2018a)
A statement was found on its website which stated: "The Estée Lauder Companies does not test on animals and we never ask others to do so on our behalf. If a regulatory body demands it for its safety or regulatory assessment, an exception can be made." (Elcompanies.com, 2018b) While cosmetic testing on animals was banned in certain countries, China passed a law on 30 June 2014 to eliminate the requirement for animal testing of cosmetics. (Ly, 2015) This law forced all brands who wants to enter the China market will need to go through this cruel procedure.
In 2012, PETA, an an American animal rights organization based in Norfolk, Virginia discovered that Avon, Mary Kay, and Estee Lauder had resumed animal testing. These companies had been cruelty free for twenty years, but since China requires cosmetic testing on animals, the three companies were now pay for their products to be tested on animals. (Support.peta.org,
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Some of its loyal users lost faith in this brand and these customers who claims was against cosmetic testing on animals claims that they would give up using Estee lauder’s and replace it with a cruelty free brand. In no doubt, Estee Lauder was a successful and powerful brand in the skincare industry. In the past decades, their effort in creating wonderful quality products gains lots of loyal customers. It seems heartbroken while cosmetic lovers found out their favourite was using such unethical action just to make

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