Annual Report Conclusion

Conclusion
The objective of an annual report is to communicate timely, reliable and relevant information, inform and announce the company’s achievements and performance of the year. The annual report comprises information about the company. The primary purpose of the annual report is accountability. Mr. Tan Hock Yew emphasized that the most important in the annual report is the chairman’s statement. It was the most essential element in the annual report read by most private shareholders. However, it is depend on what types of audience who read the annual report. If the annual report is read by the investors, it will be different. What the investors concerned is the financial statement that define the improvements or the profits of the year.

The validity of the content of the annual report is the values, performance, objectivity of the information, and the producers’ honesty. Annual report of an organization can build trust, it must be relevant and representable, because it reviews the company’s image and performance. The language used in the annual report should be clear and concise, understandable and readable which conform to all kind of audience. The production of the annual report is time-consuming. It needs cooperation from many parties to complete it. Because the annual report is the company’s performance report, it reflects the company’s performance in the entire year. The people involved in producing the annual report must always provide facts and evidence. The cooperation between each other is essential. If one of the department failed to provide information on time, the time will delay. The loss of the time will affects all the following process. Therefore, it is very critical to start prepare and produce the annual report

The designer must clear and understand about the company’s requirements on the annual report to meet the company’s expectation. Conflicts usually arise from mis-communication. For avoiding conflict, the communication must be smooth and distinctly understood by all people involved. The more clarity in the communication, the better the people involved understand their roles and responsibilities. Moreover, managing expectations can be one of the most difficult parts of an annual report. It is hard to satisfy all peoples’ needs and expectations. In the annual report, it is necessary to provide all information about the company because the audience of the annual report is from all over the world. The audience could not be assumed. Therefore, to meet various types of audience, the annual report must include all types of information about the company.
For the design factors, annual report should use corporate but warm tone of language to communicate with its audience. The language used must understated, clean, open and simple. In addition, the photographs will reflect the values of the company and display warm and friendly characteristics. Therefore, the factors need to take into consideration when choosing graphics for the annual report. Graphs should be simple, readable with typography and smooth flow of