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Chocolate Feasibility Study

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Premium Quality Chocolate for Your Masterpiece by Anods Cocoa. The old proverb ‘The way to a man’s heart is through his stomach’ is a cliche spoken in jest. However, the proverb does have a kernel of truth in it: we all love to eat, and we love to eat high quality, healthy and delicious food. As a result, the food industry is ever evolving and chefs, hoteliers, confectioners, bakers and cafe owners are all striving to create recipes that attract consumers. One of the main ingredients that play a major role in many recipes is chocolate, whether in a cake, cookie, ice cream, beverage, and even believe it or not, as chocolate-covered pickles. Anods Cocoa (Pvt) Ltd is local company that is offering an alternative to imported chocolate. The company …show more content…

However, traders cannot be expected to be professional chocolatiers with intimate knowledge on chocolate. Driven by profit, traders are likely to import compound chocolate- made from a combination of cocoa, vegetable fat and sweeteners. A lower-cost alternative to chocolate made with cocoa butter, compound chocolate is made using affordable vegetable fat. Yet, these ‘affordable’ compound chocolate are similar to the iceberg that sunk the Titanic, and has a hidden danger that consumers are not aware of. Compound chocolate makes use of hydrogenated vegetable fat containing large amounts of saturated fat. These saturated fats can over time cause cholesterol. Additionally, there are several disadvantages of relying on a trader. Importing chocolate can be a lengthy process, often requiring at least 8 weeks. Traders tend to overcharge the customers. In relying on a trader, the consumer merely receives the range that the trader is capable of importing. Traders face limitations when importing products. Furthermore, if the customer need a new product specifically tailored to provide a solution, collaborating with a manufacturer who is based overseas is a time consuming process. The customer would only receive the finished product about 6-8 months

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