Ansoff Matrix Analysis
TASK 1 [P1] Describe how marketing techniques are used to market products in two organisations. I’m a Marketing Assistant in a steady organisation called DOPE09. My manager assign me to do a report describing the marketing techniques. According to my research I would suggest my organisation to apply Ansoff Matrix and this is how they should do it. • Market Penetration In the Market Penetration strategy, This is where the organisation tries to grow their existing products. So since DOPE09 is a Fashion Brand they can achieve this by selling more products or services or by finding new customers within the existing markets. This can be accomplished by: (i) Price Reduction In this do some Sale,Make it 25-70% off. This will definitely will catch the costumers attention to actually so to the shop and buy something. (ii) Increase Promotion • Send your costumers about the information of your upcoming sale. Via Email or Text message. • Publish your upcoming sale through social Media , newspapers , Magazine and on Television. • Market Development In Product Development strategy , Dope09 should expand their outlets while using it’s existing offer. This can be accomplished by: (i) Find new areas to publish your store Since the main store of DOPE09 is in Dubai. It’s better if they search a place where people demand those type of styles of your clothing in there area or a place that doesn’t your style of clothing. • Product
Unit 9 P3
1283 Words | 6 PagesProduct development is the point of twitch the business introduces new products to an existing market. McDonald 's do this regularly comma must as of late with the McFlurry, as they introduced the overall products as an ice cream, however the introduced the new product buy it having the numbers new flavours. The product is now available on the market as McDonald 's reintroduce it everytime they come up with, and want to establish, a new flavour. Diversification is when the business decides to introduce new products to a new market. This is the most risky strategy out of all the four strategies of Ansoff 's matrix, as the business is about to bring a totally new product into a completely new market, in which they are uncertain about how successful is their new product going to be and what the response from the new market is, also, going to be.
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