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Ansoff Matrix Strategy

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1.1 THE PURPOSE AND IMPORTANCE OF “STRATEGY” IN A STRATEGIC MANAGEMENT DECISION MAKING PROCESS.
Strategy is defined as a plan that helps in designing the future plans and development of an organization by achieving the desired goals and a good solution for a problem that occurred in the development of the organization. It is a master plan for stating how an organization can attain its goals and objectives. It helps the organization to maximize its competitive advantage and reducing its competitive disadvantages. For the achievement of goals and objectives the companies use mainly 3 types of strategies and they are corporate, business and functional. The term strategic management can be defined as it is a decision regarding the management that …show more content…

For Bata their main strength is the large number of retailers. A large number of retailers are available for Bata for their products in India and it is one of the main companies which have many retailers inside and outside India. They target their customers according to their preferences and choices. In Bata showrooms they have a variety of choices for their customers. They designed their shoes in simple model and at a low price to attract their customers. Their main strengths are the school children and the educational institutes prefer Bata shoes for their …show more content…

It helps the company to develop new strategies that required for the development and growth of the company. Bata is a well reputed company and it has good brand image all over the world as well as in India but also they are losing the share market because of the other brands offering their customers products with new designs and shapes. According to the analysis and research of market it will be better for Bata for applying a new strategy for attracting their customers. So they can choose the Product Development strategy by developing their products in new designs and shapes. The main target of Bata’s customers are the people who like to like to buy the quality products at an affordable price. But the main problem is that they do not have a good design according to the needs and wants of the customers to attract them. So for attracting the customers and to make loyal customers they should focus on product development strategy by changing the designs for the existing products and this will help them to gain a chance to win the customers mind and a chance to compete with their competitors offering new designed products with high quality

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