Disadvantages Of Anti Smoking
1. This advertisement is an anti smoking campaign commercial. The advertisement is trying to express how dangerous smoking is to smokers by using a delicate approach to instill consciousness in smokers. This advertisement comes from the Thai Health Promotion Foundation.
2. This advertisement is using cognitive component. According to (McLeod, 2009) cognitive component involves an individual’s judgment or faith about an attitude object. When the smokers received the brochure from the children, they realized that smoking is bad to their body after all of them reminded the children not to smoke and they paused to think for awhile. We think the Thai Health Promotion Foundation is doing a great effort and strategy to come up with this idea.
3. This advertisement is using central route to persuasion. According to (Petty and Cacioppo, 1981) central route is a process considered by the idea of a certain message. When the children came up to the smokers and ask for a lighter to light up the cigarette, the smoker’s advice the children not to smoke and remind them about the disadvantages of smoking can do to their body. Before the children left, they gave all smokers a brochure that says, “You worry about me, but what about yourself? Reminding yourself is the most effective warning to help you quit. Call 1600 hotline to quit smoking.” When the smokers read
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As it is a social advertisement, the target markets are people from Thailand who smoke. As this commercial was shown on TV a huge amount of people saw it. In our opinion, it was the best decision in term of how to spread out the message of this advertisement, “stop killing your self”. We can say, that the audience is quite interdependent, because this video became very popular in Thailand, as well as in the Internet in general. However, if it would be shown to different audience, like another country during the televised program, the people reaction would still be very positive, because it proposes only people
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727 Words | 3 PagesWith any commercial in today’s society they are always trying to get you to buy their product in any way possible. You should think about three key things throughout the commercial. One being what is the product, two is how the product performs, and finally how is the company behind the product is trying to pull you in and but their product. The company will use three appeals, these are Ethos, Pathos, And Logos. While logos in a commercial will have a more logical approach, Ethos will have a trustworthy approach, and finally Pathos will impact most people due to the emotional approach.
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Ethos Pathos Logos
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Rhetorical Analysis Of Smokey The Bear
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951 Words | 4 PagesThis is a logical statement because who does not need more energy after being tired from shopping. Kairos is also used in the advertisement. The video talks about women shopping for their spring wardrobe and the video was aired during the spring time. This is a form of persuasion because it uses the timing to help promote their main message. One last form of persuasion would be the whole advertisement.
Smoking Ethos Pathos Logos
922 Words | 4 PagesThe weapons stand out due to the solid black background, but the weapons that are made from the smoke from the cigarette. There isn’t much repetition in this ad, but one thing that is repeated is the use of weapons demonstrating the effects that smoking has on one’s health. The ad used two effects to emphasize the amount of effects smoking can cause. The alignment plays a role in this ad by putting the noose in the ad. When people look at ads, they generally look at the center first, so putting the noose around the models neck immediately grabs people’s attention.
Rhetorical Analysis Of Groupon Super Bowl Commercial
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