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Antitrust Treatment Of Internet Essay

813 Words4 Pages

The internet is a live network of information, similar in nature to the traffic of cars reaching their destinations on a late summer night. It has taken previously dead information, confined to spaces like that of the library, post office and business ledger books and revived it through the ever-blinding bright screens and square buttons called the keyboard. By doing so, it has also become the target for many in an effort to get rich off of harvesting or distributing data/information to others who view the internet as a source of commodity and never-ending entertainment. What makes the world wide web so relevant to the United States government is that the government is in the business of governing such commodities, and the internet is the biggest …show more content…

When Google increases user demand for its search engine, advertising on Google search becomes more valuable. Google can therefore increase the demand for advertising on its search platform by improving the end-user experience.” (Sidak, Bork, 9) as well as “An antitrust intervention or consent decree could not feasibly regulate the placement of Google's search results. The essential facility would be the top search results in a Google search. Courts typically mandate that an essential facility be shared with competitors. Absent antitrust intervention, having a high placement on Google search results has a positive cost: firms must maintain high quality websites that consumers wish to visit. Otherwise, those websites will fall in the search rankings. Due to the costs of investing in website quality as a means to ensure high search rankings, firms may choose to allocate marketing expenditures across multiple platforms.” (Sidak, Bork,

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