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Apco Hyundai Case Study

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EXECUTIVE SUMMARY Apco Hyundai is one of the largest car showroom outlet in Kasargod district. They have many customers across particular geographic location. The project report was about to know the Market Potential of Apco Hyundai in Kasargod district. The study mainly emphasizes on the potential of the customers regarding the product and services provided by Apco Hyundai Kasargod. The study include collection of data from customers at Apco Hyundai. The principles of determining market potential is same for all geographical area. First determine customer profile and geographical size of the market. This is called the general market potential. Measuring the strength and number of competitors and then estimating the share of business …show more content…

The market potential study helps the company to increase the sales and profit and understand the customers in the particular geographical area as customers are the king in the market. The principles of determining market share and market potential are the same for all the geographical location. First determine a customer’s profile and the geographical size to the market. This is called the general market potential. Knowing the number and strength of the competitor then estimating the share of business. Market potential is the capacity of a particular location such as a country or a geographical area to become or to grow as a demander of goods and services that outside supplier might be provide. There are different methods of market potential are provided especially for emerging economies, intended as leads to exports and foreign direct investment. 1.4 OBJECTIVE OF THE STUDY • To understand the potential of APCO HYUNDAI in Kasargod district. • To know how the customers become aware about Apco Hyundai products. • To understand the factors, which make impact on the customers to purchase car from Apco Hyundai. • To assess the likes, dislikes and expectations of the potential customers . 1.5 SCOPE OF THE STUDY • The study enables to know the potential of the organization • Suggests improving measures for the better performance of APCO HYUNDAI • To assess effectiveness of product price and promotion in

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