App Personalization Research Paper

1249 Words5 Pages

App personalization- the must have factor of mobile apps
What does app personalization mean?
Generally, app personalization is the process of building a mobile app especially to meet the requirements of the specific audiences. As like other kinds of personalization, app personalization also aims to present users with different experiences, which will satisfy the customers’ needs accordingly. Altogether, a personalized app meets all the user’s needs.
Why is it important?
Usually, the app space is very crowded and the user expectations are growing at the increasing rate. Till 2015, there are about 1.5 million apps in the app store and 1.6 million apps in the Google Play Store. It is found that, if an app is selected and installed, about 65% …show more content…

For mobile this means, covering large users more time spent on the app, higher conversation rates, higher ratings, etc. in order to cherish the growth of these trends, the app developing companies have to provide their users with the different features, which will engage them and continue to have them in future such as, video tutorials, notifications and coupons. The main thing is that they have to stay personal with them.
The companies can gather a lot of valuable information about the users, if the company follows the right mobile engagement solution and analytics in the correct place. The companies can gather all the users’ information. It starts from finding their physical location, the last time the user opened the app, how much time the user has spent in the app and to which features they went inside the app. Proving the users with the relevant content will help them to have a good user experience while using the …show more content…

 Experiment, test and optimize
The primary and the ultimate factors in marketing are constant testing and optimization. Marketers test subject lines, visuals layouts, etc. marketers can experiment with different flows. They can experiment with nurturing order; they can constantly optimize the content and scoring system.
How to apply this process in a mobile app? In addition to testing the app’s content, the marketers should experiment with messaging frequently, they should maintain the timing, in-app location feature and they should test different engagement features against each other.
Development teams mainly focus on the core functionality of the app and they have less focus on the engagement features, which drives people to convert and return. This will act as an obstacle in the path of the app personalization. This obstacle has to be overcome. All the app owners need a solution, which should enable them to communicate, maintain and convert personalized relationships with the users without having the need to depend on the development

More about App Personalization Research Paper

Open Document