ipl-logo

App Store Case Study

2376 Words10 Pages

INTRODUCTION
Now a days we can see everyone whether a businessman or an auto driver, Rich or poor everyone has a smart phone in their hands. In today’s world where time is the most precious thing these smart phones help us to save our time. These smart phones are necessary evils. Now the question is why these phones are called Smart Phones. The reason behind this is these phones have some special software in them called an App Store. Now the question arises “What is app store? How it works? What are its uses?”
App store is a form of Digital Distribution for mobile apps. Different apps run on different devices and are designed for different OS. App store is a form of online store or online marketplace …show more content…

In this no additional apps can be installed as Apple’s CEO “Steve Jobs” believed that users can search on the web whatever they needed.
But soon after its release the developers include the third party and release the iPhone OS 2.0 in July 2008. In this way Apple launched the App Store.
With the release of App Store, the users can now purchase and download new apps for their device. Apple formed some guidelines for the app developers. If the apps did not follow the guidelines they are rejected. Firstly Apple was criticized by some people for releasing the App store but after seeing the result and increasing sale of Apple smart phone other company’s like Blackberry, Nokia, Google play store also develop their App stores.
When the Apple releases the App Store there were only 500 apps in it. Within a week over 1 Lakh apps were downloaded from these 500 …show more content…

But there are many differences between Google Play Store and Apple App Store.
As we know the Apple was first company to launch the App Store and at that time no one can beat the Apple App Store. But after the launch of Google Play Store, Apple took a new rival.
Google Play Store has over 100 billion apps the reason behind this is anyone can add an app in the Google Play. More apps mean more option for downloading as a result there is a massive downloading of apps from the Google Play. According to a report downloading of apps from Google play store is 60% higher than the Apple app store. Google play has an interesting feature. In it we can search for an app even if we misspell the app which increases the comfort of users.
There is so much quality in Google play but still they can’t match with the revenue of Apple App Store. According to report total revenue of Apple app store is 60% higher than the Google Play. The reason behind this is iPhone is purchased by the rich people so they can buy the apps they needed easily but android phone is purchased by all kinds of people as a result purchasing of apps is less than the Apple app

Show More
Related

  • Nt1310 Unit 3 Research Paper

    512 Words  | 3 Pages

    Popularity of Phone is seeing a steep rise. It is a communication gadget which can be used for different purposes. One basic reason is that iPhone has a huge storage capacity which allows storage of audio, contacts, photos, videos, and all other important information. Further it can be connected to the internet too. With all these features iPhone has gained prominence globally as a hi-tech mobile phone.

    Read More

  • Case Study: Dollar General

    760 Words  | 4 Pages

    1. In the broader context (not specific to Dollar General), what is KKR’s investment strategy? What are the challenges KKR will encounter to make its investment in Dollar General successful? How could KKR add value to Dollar General?

    Read More

  • Political Factors Affecting Microsoft

    1172 Words  | 5 Pages

    Oracle and SAP(German based company) compete with Microsoft for the business services market. Microsoft’s most popular product is its Operating System. There is much competition in this area with Apple’s iOS and other smaller firms such as Red Hat, that distribute open-source operating systems such as Linux. Microsoft distributes tablets as well that compete with other companies such as Apple. Logitech are another big competitor because they also make computer accessories.

    Read More

  • Swot Analysis Of Apple Marketing Strategy

    3863 Words  | 16 Pages

    Therefore a marketing strategy is a tool that is used to determine what the customer wants and use the resources available in the organization to meet that need. Apple Inc was incorporated in 1977 and is headquartered in Cupertino, California, USA. They design, manufacture, and market personal computers (Mac), mobile communication (iPhone) and media devices (iPad), and portable digital music players (iPod), and sells related software, services, peripherals, networking solutions, and third-party digital content (iTunes) and applications (App store). All of these are top revenue generating product lines (Hellman, 2014). This report will look at the internal and external environment and current situation at Apple Inc and determine the segmentation, targeting and positioning for their iPad tablet for the Kenyan market.

    Read More

  • Walmart Capacity Planning Analysis

    1069 Words  | 5 Pages

    Capacity planning This is the process of knowing the production capacity an organization needs to meet the changing demands for the products. It helps to determine the quantity of the product needed by a firm to meet the demands of its customers. The capacity planning elements for Walmart are; facility, product and service, and human resource.

    Read More

  • Case Study Of Apple Inc.'s Diversification Strategy

    1442 Words  | 6 Pages

    Apple Inc. runs a mobile device business that largely dominates the mobile phone industry. The

    Read More

  • Apple Advertisement Analysis

    739 Words  | 3 Pages

    Apple is one of the well-known electronics brand in the world. Millions of people were waiting in the line to get their new phone devices at the Apple store. This tiny device has many impressive characteristics that attract consumers. Every year the company comes out with new device features with a new advertisement to catch the consumer attention. According to the official website, the first iPhone advertisement was released in 2001.

    Read More

  • Apple's Target Market Analysis

    1625 Words  | 7 Pages

    Segmentation, Targeting and positioning, also known as STP are an essential part in marketing today. This model is important for generating marketing communication strategies and it aids the marketers to prioritize schemes and deliver personalized and pertinent messages to diverse audiences. This approach is audience oriented rather than product focused in terms of communication, which results in conveying appropriate messages to the members who are more commercially appealing. Segmentation benefits the managers in finding out the area on which they have to concentrate on in terms of geography, demographics, social factors or behaviors.

    Read More

  • Argumentative Essay About Apple

    809 Words  | 4 Pages

    Monthly Market Pulse, “Apple has significantly increased its lead over Samsung in the premium smartphone market ($400+) since the launch of the iPhone 7. Over the summer, Apple was selling just over 50% of the global premium smartphones, and Samsung was selling just under 25%. By December 2016, those numbers had grown to 70% and 17%, respectively” (Mills,2017).

    Read More

  • Apple Consumer Behavior Case Study

    1879 Words  | 8 Pages

    1. INTRODUCTION Apple Inc. Official, a famous IT company in the world, began with a computer. They produce electronic gadgets with a good quality and attractive over the year. With their massive success, however, they are actually having problems, regardless internal or external problems.

    Read More

  • Market Segmentation Of Apple

    1346 Words  | 6 Pages

    a. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer.

    Read More

  • Apple Macro Environment Analysis

    1481 Words  | 6 Pages

    3.0 Macro Environment that Effects Apple Social-cultural, technology, economic, political and legislation is the elements of macro environment that effects Apple which are described as below: 3.1 Social-cultural ITunes is Apple’s biggest virtual media store. In general, the image of the Apple also depicts the modern individual lifestyle, combining function and conception, resulting in brand recognition and commitment. In conditions of the demographic features, Apple is targeting the two major generations. One generation is mainly consists of working adults, where they might sustain a higher and stable income to purchase Apple’s expensive and complex equipment. Thusly, the sophisticated and high-tech Apple products would definitely

    Read More

  • Executive Summary Of Apple

    3700 Words  | 15 Pages

    Developing different devices like the iPhone, iPod, and iPad makes Apple Inc. the famous company it is and has always been. Their advanced

    Read More

  • Smartphone Addiction Research Paper

    734 Words  | 3 Pages

    Smartphone is one of the best invention in twenty first century. Smartphone is an all-in device that provide functionality of other device such as calculator, torch light, media player and camera. According to Pei and Lionel (2006), unspecific promoting planner had started to use the term smartphone to bring up new type of cell phone that can enable information access and use computing power to process. Smartphone allow us to contract with people, access information and make transaction within our finger tips. Although smartphone is convenient to us but the overuse of smartphone can lead to smartphone addiction.

    Read More

  • Should Children Use Smart Phones Essay

    752 Words  | 4 Pages

    For instance, they want their children to contact them for some emergencies, or some of them believe that their children should know how to use technologies surrounding the world. And also some parents think that by handing smart phones to their children they would better solve their children’s problems and needs when they are far from each other. Therefore, they argue that it is necessary that their children should have smart phones, but they should not ignore the disadvantages of smartphones which are very

    Read More

More about App Store Case Study

Open Document