Apparel Retailing Case Study

It is felt worthwhile to study how organized retail formats have been evolving and what factors have been responsible for such growth of organized apparel retailing in India. Apparel retailing especially has traversed its growth path beginning from smaller formats to large individual stores. The largest foreign exchange earner for the country is the Indian textile and apparel industry. “India is the main hub of textile market in the world as a largest foreign exchange earner for the country and also the largest exporter of textile market. It is also after agriculture India is the second largest employment provider and plays an important position in the development of the economy.” Jeyakodi and Navaneetha (2014). “India is said to have become

Retailers will continue to come across changes in their environment, as these changes, the retail market becomes more complicated to hold.

One of the most important tasks of store retailers will be to understand what buyers’ need, where do buyers buy them, and how to attract and retain buyers. The Indian consumption patterns are steadily converging with the global consumption norms in the present era of fashion. Nowadays more is spent on buyer apparel, durables, entertainment, vacations and holidays, and lifestyle related activities. For the last few years there have been extensive changes in the retailing industry, mainly in apparel retailing which has changed to a ready-to-wear

Over the years Fabindia added a lot many range to the existing garment segment like the non-textile range in 2000, organic foods in 2004, followed by personal care products in 2006, lastly it launched its range of Handcrafted Jewelery in 2008. Besides exporting home furnishings, the store sells an array of products ranging from textiles, garments, furniture, stationery, ceramics, home accessories, organic foods, and body care product. Since 2004 Fabindia 's retail expansion plans began it opened multiple and larger stores in metros like Mumbai, Chennai and Delhi, while at the same time thinning out beyond metros. The new establishments were made in cities like Vadodara, Dehradun, Coimbatore and Bhubaneswar, Durgapur. Fabindia exports to over 33 countries worldwide, to wholesalers as well as retailers. Presently the company envelopes a revenue of around 350-500 crore as the exact figures were not revealed. “According to industry estimates, at over Rs 10,000 crore is pegged by a large number of non resident Indians which makes a perfect sense to reach out to them. Products which Fabindia offers includes home linens as well as garments, as revenues also grew from Rs 89 crore in 2004-05 to Rs 129 crore in 2005-06, rising to Rs 200 crore