English 102 Essay 2 Jalal Bou Kanaan Outline “The Apple and Samsung showdown” I. Introduction: General Background information + Thesis: “what makes those companies not alike are the phones they release through the years, but are they that different?” II. “example of two leading rival companies in the field of smart phones” A. Information about the Samsung Galaxy Note 4 B. Information about the Apple iPhone 6 Plus III. “Apple and Samsung are in an ongoing head to head corporal war on which company is better” A. Operating Systems on both phones B. Hardware on Both phones IV. Transitional paragraph :” In the shadow of all these differences, there exists some similarities between both devices” V. Both phones are used the same way in day to day tasks. VI. Hardware similarities VII. Conclusion Summary + personal opinion. The Apple Samsung Showdown …show more content…
Today, almost every person caries a smart phone with them and some can’t survive the day without it. There are many companies and manufacturers who build smart phones like the popular ones such as Htc, Nokia, Samsung, Apple, Huawei, Motorola, Sony and many more, but what makes those companies not alike are the phones they release through the years, but are they that different? To compare, let us take an example of two leading rival companies in the field of smart phones, Samsung and Apple, who newly released their flagship devices, the Samsung Galaxy Note 4 and the Apple iPhone 6 plus. The Samsung Galaxy Note 4 features a 5.7 inch Super Amoled touch screen, a 16 megapixel back facing camera, an octa core processor with 3 gb of Ram and a 3220 mah battery whereas the Apple iphone 6 plus comes with a 5.5 inch retina display touch screen, an 8 megapixel back facing camera, dual core processor with 1 gb of Ram and a 2915 mah
Our inability to complain of something has much to do with the helplessness to which we are exposed. We don’t have too many choices in terms of getting our utilities like electric service, internet or TV cable services. Sometimes a few monopolies or “oligopolies” offers such services. For instance, in Florida there are pretty much two internet providers: Comcast and AT&T; we have two: accepting their “terms and conditions” or getting out of the game. Such bills are quite unintelligible and we cannot explain ourselves the breakdown of the bill.
Also, our both focusing to accomplish a different goal. Hunters are tring to catch the the huntees, and the huntees are trying to survive from not getting caught or killed. The statement of The world is made up of two classes -- "the hunters and the huntees" is a great statement in general. The overall idea is that their are two kinds of people in this world, the hunters and the huntees.
For example, the man and dog both think the same about the fire. Therefore,the man and dog think differently in some situations and similarly in other situations. In the
However, specifically compared to the smartwatch competition, the Apple Watch stacks against the Gear 2, the Moto 360 and the Pebble Steel. Key competitors of Apple in overall means of competition including the cell phone industry and other product are: Google, HPQ (Hewlett-Packard Company), RIM, Samsung, HTC and Nokia. As the smartphone competitors in figure 3.1 can be seen with Apple’s revenue, gross profit margin, earning per share, price earnings and net income with its direct competitors in the table. Environment According to the Ansoff Matrix (a strategic planning tool that provides a framework to help executives, senior managers and marketers devise future strategies for future growth), the environment that the apple watch will experience, will be a diversification method.
2. Analysis of the Marketing Environment Social Forces I. Demographics Samsung phone target audience are age, income and occupation. It is because for age, there might some phone design and functions that does not suit them especially for elderly & children use. However, technology is now advanced, even elderly age more than 50 years old uses smartphone for their own benefits such as health apps and etc. For income, not all people have the ability to purchase better functions and design yet expensive smartphone.
In today’s world, social networks are the principal source of worldwide communication and they are an essential part of the society that we live in. In fact, according an article from the website Social Media Today, “In social networks, there are over 2.206 Billion active users, more than 30% of the global population” (“10 Amazing Social Media Growth Stats from 2015.”) There are a number of reasons as to why people choose one social network over another, or indeed have more than one account. The two major players in the world of social media are Instagram and Snapchat. Both have different features unique to its platform, but the two platforms also have a number of things in common.
Segmentation, Targeting and positioning, also known as STP are an essential part in marketing today. This model is important for generating marketing communication strategies and it aids the marketers to prioritize schemes and deliver personalized and pertinent messages to diverse audiences. This approach is audience oriented rather than product focused in terms of communication, which results in conveying appropriate messages to the members who are more commercially appealing. Segmentation benefits the managers in finding out the area on which they have to concentrate on in terms of geography, demographics, social factors or behaviors.
3.0 Macro Environment that Effects Apple Social-cultural, technology, economic, political and legislation is the elements of macro environment that effects Apple which are described as below: 3.1 Social-cultural ITunes is Apple’s biggest virtual media store. In general, the image of the Apple also depicts the modern individual lifestyle, combining function and conception, resulting in brand recognition and commitment. In conditions of the demographic features, Apple is targeting the two major generations. One generation is mainly consists of working adults, where they might sustain a higher and stable income to purchase Apple’s expensive and complex equipment. Thusly, the sophisticated and high-tech Apple products would definitely
Which is a major strategy for product conflict resolution. Solving s workers, consumers or products groups need provides satisfaction. Platform modulation and customization also provides diverse variables to conduct business globally in context. Translations are another empowering tool that do this. The removal of barriers for your client, customer or employee is key to engagements.
Porters Five Forces Analysis: Samsung Electronics Introduction Samsung Electronics focuses in three specific areas; Consumer Electronics, IT & Mobile Communications and Device Solution. Porter’s Five Forces model has been used to analyse Samsung Electronics competitive position within the global market they operate in. By using this model, an evaluation of their current position will highlight which of the five forces are “affecting the intensity of competition in an industry and its profitability level” (Jurevicius, 2013). Nevertheless, when conducting analysis on an international company such as this, studying of market trends is already carried out thoroughly to ensure that they are fully aware of that market, in order to achieve success and maintain within it. With this in mind, it would be considered that Samsung Electronics would have a relatively good competitive advantage against other rival companies.
Apple on the hand arguably is considered to be the mother of modern smartphones. On June 29, 2007, the cofounder of Apple Inc Steve Jobs announced the release of iPhone, a technology they had been working on for about five years. It was the first of its kind compared to the other players in the market like Blackberry, Motorola and Palm who were already making pocket personal computers. The new tech had a bigger screen, multi-touch interface and the mind-boggling on-screen keyboard was met with a lot of excitement. With these new ideas Apple dominated the phone market and during the Macworld Expo keynote speech, Jobs reported that the Apple iPhone had a 28% market share in Q4 2007 this represented significant growth in the second full quarter that iPhone has been on sale and translated to a
Norman Foster once said “As an architect you design for the future with an awareness of the past for a future which is essentially unknown.” As boys, they both had an awareness for how they should design what they were building. From the time that both boys were young, they have had a very unique eye for design and architecture. They took that aspect on design as boys to build a base for their career as men. Ludwig Mies van der Rohe and Frank Owen Gehry were two of the greatest architects and designers ever known in the history of architecture.