Strengths Differentiated product My analysis shows that Apple was a market leader in production of innovative and highly differentiated products. Both the iPod and iPhone stood out in the market because of their unique features. Fast innovation pace My study shows that Apple beat its competitors by leading in innovation. An example is that of producing iPod in 2001 and iTune in 2003. High margins Apple has positioned itself as a company that produces high quality differentiated products.
Hence the reason why Apple thought of various implementations of extension strategies in order to maintain the life of its successful product. For instance, by introducing the iPhone 5s as well as the iPhone 5c at the same time in September 2013, Apple immediately operated in two different market segments. The iPhone 5c was priced significantly lower than the iPhone 5s, due to low production costs, which allowed Apple to target the growth and demand in potential international markets for the iPhone (Trefis Team). Even though features such as the 101.6 mm diagonal display, storage of 16 GB and the 8 megapixels camera were kept the same, both iPhones had different aesthetics allowing the customer to chose their consumer
The value of Apple Inc. brand appraised at the US $118.9 billion in 2015. Besides, Apple Inc. is the number one of value brand among all the companies in 2016. - Innovative products One of Apple Inc. 's key strengths over the years is the innovative products line up. Apple Inc. has introduced their innovative products which is the main advantage of Apple Inc. Initially with the MacBook, iPod, iPhone, IPad, I-watch.
Executive Summary On April 1, 1976, Apple Company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple headquarters is located in Cupertino, California. Apple Inc. designs, produces, and sells various media devices (apple.com, 2014). The company’s products and services include the infamous iPod, iPad, iPhone, Mac, and Apple TV. Apple has a collection of consumer software appliances, various operating systems, and a variety of other services.
During the past recession Apple has launched the iPod and iPad. Apple reinvigorating the software industry for computers is a point that tends to get overlooked, done by way of apps, but also occurring with desktop and notebook software as well. The iOS design and development has made 210,000 jobs and increasing in the U.S.. The impact Apple has in the U.S. is powerful (CONS) Potential Impact of Economic Factors on Apple Increased labor costs in China, stagnating middle-class incomes in developed countries and the increase of a U.S. dollar could withdraw the advantage of cost, reduce the potential market for higher-end consumer goods and cause it to be more costly for apple to do business
Apple compares its products specification with its competitors such as Samsung, HTC, Lenovo and etc. By differentiating its product with others, Apple Inc successfully creates high demand of their products especially iPhone with a high price. They focus more on high profit over market shares. Apple makes its product have more highlighted and unique features which varies them from other competitors in the smartphones industries. For example, iPod beats mp3 when it first hits the market because of its high quality and the touch screen feature.
Blackberry SWOT analysis: The strengths of blackberry are that it has strong brand recognition worldwide and it has 76 million loyal users. Another, blackberry app store has a decent amount of applications and RIM is the best smartphone in terms of security. The weaknesses of blackberry are the multimedia functions, compared to other smartphones since there isn’t FM radio. Blackberry is also very dependent on government and corporate contracts which isn’t a guarantee for them and not long term. Mainly blackberry is very weak at marketing their brand, it spent ($41.3 million) on marketing, 10 times lower than Apple ($400 million) and 8 times lower than Samsung ($334 million).
Based on my research show that now the Apple company product which is Mac still in the question mark stage because of the market share is still not stable in a time and also the potential of the Mac haven’t get verify. Next iPad, iPad is unexpected moving into the stars stage area. Compare between with Mac those consumer is pushing away Mac and attract by iPad, just because the iPad is user friendly and the price is more acceptable for those consumer. The next is cash cow stage area which are the stage iPhone and iPod stay in, after product iPhone and iPod is introduced become popular in the whole world. Last is Apple TV, after the question mark stage straight drop to dogs because of the expectation from the customer to the Apple TV, but the result show Apple TV are not acceptable by customer because of prices are not suitable and the MacOS system work in the TV is complicate
In addition to its innovative products, Apple’s pricing method has also contributed to its success. Apple products are priced high with respect to competitors and this provides Apple with a prestige image and also creates value for targeted customers where Apple promises to offer the best convenient products to its specific segmented consumers. In terms of promotion and distribution, apple encourages the demand of its product through the word of mouth marketing in order to stimulate the emotional buying. Moreover, its advertisements are often simple, arty and recognizable. In terms of place, Apple took the concept of retail stores to a new direction where customers can try the products before buying them.
Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Apple products are easy to use and carry around, there is something for everyone of all ages. In 2007, the innovation of Apple products has led the organization to