ipl-logo

Apple Brand Personality Case Study

1776 Words8 Pages

Brand Personality Impact of brand personality on key factors (Attachment, Price, Commitment and Trust); an empirical study of Apple Inc. Ltd Submitted By: Muhammad Aftab Riaz Khan Bahaudin Zikriya University Multan Dedication Human progress is neither automatic nor inevitable… every step towards the goal if justice require sacrifice, suffering, and struggle; the tireless exertion and passionate concern if dedicate individual. Dedicated to my all family members, friends and to my all teachers. Special Thanks to Mr. Imran Khan for his kind affection and harmony towards us and his helping us in the field of Business Research. At the end special thanks to the respondents who put out their precious time and give their best to make this report as best as I can. Acknowledgement In the name …show more content…

That means what we want to check is easily checkable. Research limitations/implications – The model proposed in the research shows the impact of brand personality on key major relational consequences of this construct: trust, attachment, commitment, price and loyalty to the brand. Future research should study the influence of brand personality on other consequences such as brand strength, brand awareness, and preference, customer satisfaction, perceived quality, performance. Practical implications – The research demonstrates that brand personality affects the type and strength of the relationship that consumers maintain with brands. It is a useful tool for managers to direct or reinforce the lasting relationship they want to develop or maintain between their brands and the consumers they target. Relational paths from brand personality to the variables trust, attachment, and commitment, price and loyalty t are suggested in this

Show More
Related

  • Similarities Between Fahrenheit 451 And Philippe Petit

    993 Words  | 4 Pages

    Philippe Petit, the famous-wire artist, once said: “The impossible - we are told - cannot be achieved. To overcome the 'impossible,' we need to use our wits and be fearless. We need to break the rules and to circumvent - some would one say to cheat.” His point? Limits are never final, with the knowledge we gather and perseverance we can accomplish anything.

    Read More

  • Hatshepsut Swot Analysis

    4751 Words  | 20 Pages

    Index Page Introduction 2-3 Review of Literature 4-7 Process of findings (Source-based Essay- Rough Draft) 8-13 References List 14-15 Introduction- What significant

    Read More

  • What Are The Strengths And Weaknesses Of The Articles Of Confederation

    332 Words  | 2 Pages

    Progress is impossible without change and those who cannot change their minds cannot change anything. George Bernard Shaw Primarily, the articles on the confederation was the first written constitution of the United States. During the time it caused many destruction which steamed though everything. This process made everything becoming even slower than it is today. The central authority were feared and the land claims of the people would be authorized doing the 1781.

    Read More

  • Night Thoreau Spent In Jail Analysis

    409 Words  | 2 Pages

    Emerson states one of his maxim as "Nothing is at last sacred but the integrity of your own mind". The following maxim means that one should not succumb to what society wants you to be but instead, one should follow their own path. A universal theme relating to this maxim can be perceived as human beings should follow their own way, mindset, or their sense of intuitive feeling. This maxim and its concept relates to the book,"The Night Thoreau Spent In Jail," by Emerson, which came from the Transcendentalism Era.

    Read More

  • Essay On Diabetes Patient Education

    785 Words  | 4 Pages

    It is a scholarly peer-reviewed discussion, thus, accurate and authoritative. It was recently published, thus,

    Read More

  • Apple's Target Market Research

    994 Words  | 4 Pages

    This report will be based on targeting customers groups and marketing mix based on Apple. I will explain in what way and why groups of customers are targeted for selected products in Apple. I will explain the particular group of consumers which Apple would be targeting their products at. Apple is an American world-wide technology corporation that sell up-to-date technology to its customers.

    Read More

  • Consumer Behavior: Attitudinal Loyalty And Satisfaction

    811 Words  | 4 Pages

    From this point of view, loyal behavior cannot provide a comprehensive conception of fundamental cause of loyalty. In addition, repetition occurs may be due to different restrictions resulted from the market. Therefore, the loyalty of this type of customer differs from the loyalty of those customers who really support a product and they do have psychological bond with a product and company. So, customer’s brand loyalty was considered as an attitudinal

    Read More

  • Big Five Personality Traits Essay

    1484 Words  | 6 Pages

    Big Five Personality Traits The five personality dimensions OCEAN are Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism. This were defined as follow, according to Crissy (2011), Openness is the capability of appreciating art, emotion, adventure, unusual ideas, imagination, curiosity, and variety of experience. The characteristics such as imagination and insight, and those high in this trait also tend to have a broad range of interests were the traits feature in this dimension. Next is Conscientiousness this is the persons tendency to show self-discipline, act dutifully, and aim for achievement; planned rather than spontaneous behavior..

    Read More

  • Swot Analysis Of Apple Watch

    1390 Words  | 6 Pages

    The Apple brand personality glamourizes this idea of lifestyle, imagination, freedom, innovation, passion, hopes, dreams and ambitions, and power-to-the-people through the technology in its products and it hugely does this in its visual advertisements that sometimes even exaggerate the amazing experience of using technology and gaining a sense of happiness. The Apple brand personality is also about simplicity and the removal of complexity from people 's lives, people-driven product design, and about being a really humanistic company with a heartfelt connection with its customers. The Apple brand is not just intimate with its customers, it 's loved, and there is a real sense of community among users of its main product

    Read More

  • Apple Consumer Behavior Case Study

    1879 Words  | 8 Pages

    1. INTRODUCTION Apple Inc. Official, a famous IT company in the world, began with a computer. They produce electronic gadgets with a good quality and attractive over the year. With their massive success, however, they are actually having problems, regardless internal or external problems.

    Read More

  • Demographic Analysis Of Apple

    1564 Words  | 7 Pages

    Introduction In this marketing assignment, we choose Apple as the company to analyze the marketing environment that affect the Apple Company’s ability to serve its consumer market and the major factors that influence consumer buyer behaviour. Apple became a computer company started in 1976. In the last decade, Apple had broaden into a complicated and intricate company.

    Read More

  • Apple Value Proposition

    1567 Words  | 7 Pages

    Question 1: What is the value proposition that Apple Pay offers consumers? How about merchants? Value proposition is what sets a product or service apart from competitors. It is the products, services, or features that the company provides that add value to customers.

    Read More

  • The Big Five Personality Trait Analysis

    1180 Words  | 5 Pages

    The Big Five Personality Traits are divided into five broad characteristics, which is basically used to describe the variations of human personality. The various characteristics are: • Openness • Agreeableness • Conscientiousness • Neuroticism • Extraversion This model has gained particular popularity as it shows the different traits in a person which comes up with the situational change around the person. Shritika is an entrepreneur by profession and thus meets a lot of client in her workplace. Thus, she shows the trait of Conscientiousness in her behavior of enjoying her work and meeting up new clients is a part of her job role.

    Read More

  • Reflection Of Personality Theory

    1647 Words  | 7 Pages

    Personality is defined as the combination of characteristics or qualities that form an individual 's unique character. Personality theory is the approaches to understanding the “What”, “How” and “When” of characteristics and features that make up an individual 's personality. An insight into personality is important to understand the function of a person’s mind. By doing this you would be able to understand and observe your own psyche from an outside perspective, interact with others better and understand why they do what they do or predict how someone may react to something. My personality can be describe as Introverted since I am reserved, practical and quiet.

    Read More

  • Brand Image Literature Review

    870 Words  | 4 Pages

    These associations are related with attitude towards brand and brand quality. Similarly, Aaker (1991, 1996) refers that brand associations are anything which are related to consumer’s memory. Not only creating the brand image is important but also maintaining brand image is an essential part of a firm 's marketing program (Roth, 1995) and branding strategy (Keller, 1993; Aaker, 1991). Band image also related with the prestige and non-prestige of product K Amna& S

    Read More

More about Apple Brand Personality Case Study

Open Document