What historically have been Apple’s competitive advantages? Apple Inc. has rare case of building a real sustainable competitive advantage in comparison to other brands. These include brand appeal, and strong customer loyalty (Barney, 1991). Apple has successfully enabled strong customer loyalty through effectively fulfilling their customer needs using their unique designs and product innovations. This has given it apple a competitive edge in relation to its rival.
For example: iTunes providing music download for iPhone and iCloud providing backup. These additional benefits incorporate very high value to the products. The innovativeness of the Apple Inc. is strongly correlated with concept of dynamic capability. This company works proactively and pays attention to all significant actions of the competitors. Apple manages to benefit from the rivalry with the biggest competitor in the mobile technology industry “Samsung”: it has nothing to do but to provide the best quality products in order not to lose the customer
The Apple should control its cost of goods to strengthen its profitability. We still should remain optimistic opinion about Apple’s future development of profitability. Because, its revenue growth is much higher than its main competitor, and its inventories turnover ability is much stronger than other peers, which indicates that it possesses strong and continual profitability the usefulness of the financial statements that affect your analytical measures The financial statements play an important role on the financial analysis. It is also the fundamental basis of it. So we conclude from such
SWOT Analysis a) Strengths: • Strong R&D: Product innovation will continue to flourish and add to the success of the technology sector. Apple builds it up and accomplish this mainly through increased R&D. In addition to this, Apple has a lot of capital and exposure to international markets, so they can invest heavily in R&D and cope their expenses. • Customer loyalty: Customer loyalty is a reflection of the high quality customer service Apple offers. Apple needs to maintain this to maintain their customer loyalty.
In fact, the online marketing model does not only enable the firm to sell directly to the respective consumer, but also enables the firm to identify the unique needs of the consumers. The direct link between the consumers and the company is critical to continuous growth of the company. Apple Inc. strives to limit the time between ordering for the goods and receipt of the same. Normally, long distribution channels do not only influence the pricing of the products, but also the time when the consumers receive the product. Apple Inc. commands a great power in the market because it has differentiated
Lenovo has a strong enterprise relationship with its ThinkPad and ThinkCenter products and it doesn 't just want to be a consumer smartphone maker. BY also offering phones, it can deliver full technology packages to its U.S. business clients. In simple terms, Lenovo wants a cell phone business that is viable. Post the acquisition, it gets to be the third largest mobile device manufacturer in the world. Also, through this acquisition, Lenovo gets to compete with Samsung more effectively across a broader spectrum of growth markets.
It is looking to launch the Apple Watch. Apple Watch is a high end premium Smart Watch that Apple has announced. It will have a number of features ranging from calling, messaging to fitness tracking. It can also be used as a music player and can be used to make online payments. It will be a high precision watch that will provide the user high levels of accuracy.
Apple’s business strategy uses the unique ability of this company to design and develop its own application software, operating system, hardware and services that provide customers with solutions and products with innovative designs, seamless integration and superior ease-of-use (Muller, 2011). The company invests heavily in research and development, as well as marketing and advertisement, to promote the sale of its products and technologies. Apple’s strategy also involves a continuous expansion of its platform, which is critical for the delivery of third-party applications and contents through the iTunes Stores. Apple’s iBook Store and App Store allow its customers to download books and applications through window based computers or ‘iOS’ devices such as iPad, iPhone and iPod touch. Apple also supports the community in the development of third party hardware and software products, as well as digital contents, which supplements Apple’s offering.
Top management do the following five strategic management process, they set the goals the organisation needs to achieve giving direction, they analysis internal and external environments, strategy formulation, strategy implementation and strategy review and control or monitoring. Although gaining market share has not been part of Apple Inc. they have been careful not to deviate from their core strategy, which is producing profitable, high quality, innovative and advanced products. Part of Apple’s strategic management has been to ensure that hen they release a new device example, a new iPhone or iPad, it is best product in the world in that product segment. This has helped Apple to continue charging a high premium on their products, thus becoming profitable and maintaining a competitive and innovative advantage over their