The logo of Apple Company is simple and easy to recognize compare to others complicated logo design. The slogan of Apple also help out the brand identity, they come out with the slogan ‘Think Different’. Apple want the audience to think different from others, the word ‘ think’ had be use for many company slogan because it persuasive audience to think about their company and
The industry is characterized by very intense and fierce competition against players like HP, Dell, Acer and etc. because of low switching cost. In PC segment, the key for Apple’s success is its unique positioning and differentiation from others comprising attractive design, ease of use, security, and high-quality bundled software. They also made their customers purchase complementary products that do not transfer to other platforms, thus creating a high switching cost that enhances the retention rate and loyalty. 2.
This multi-billion dollar company models, develops, and sells high-tech electronics, computer software, web-based services, and PCs. Founded in 1976, Apple’s products have since been desired by millions worldwide. From their mp3 players to their personal computers, and everything in between, Apple has proven itself number one in the technology market. According to NBCNews (2011), Apple is number one because they constantly improve products, have strong relationships with their distribution center, and have sleek product designs. Now, they are outdoing competitors like Samsung, Dell, and Microsoft (TodaysiPhone, 2012).
This culture might have developed due to the company’s “near death experience” in the late 1990’s. Therefore, to avoid such events in future, company has developed such competitive strategies which demand from its employees to maintain high levels of personal excellence. Apple has been able to take advantage of its core competencies into new product areas while consistently attaining new proficiencies and developing advanced skills. This expertise is helping it to become such a market force that despite of losing early advantage of being the first mover, its complete, distinguished and highly innovate product with rich interface and elegant design enables it to be a dominant player in the
Not only that, competitors of Apple will start offering cheap and alternative technology in their own products and services at a much lower cost. This will affect customers loss of interest towards Apple products as they find it no longer unique (Slideshare, 2016). Technological advancement has always force Apple Company to invest a lot in technology as it is largely invested in product research and development field to push the product’s ranking into a much higher rank through their innovative side. For example, one of the most innovative and technologically product will be the IPod touch as it is a big step towards the replacement of basic mp3 (Slideshare, 2014). If Apple Company did not put any pressure towards the research and development department, it is clear to say that without the advance technology, the company will become obsolete.
Introduction In this marketing assignment, we choose Apple as the company to analyze the marketing environment that affect the Apple Company’s ability to serve its consumer market and the major factors that influence consumer buyer behaviour. Apple became a computer company started in 1976. In the last decade, Apple had broaden into a complicated and intricate company. Then, this company started specializes in much more than just computers. Apple Company invented new products such as iPad in 2001.
These centres main focus is to provide high quality services to A-customers that have faced issues with a product or staff member. This motivates the consumer to buy an Apple item as they are taken care of if any inconvenience occurs. In addition, Apple tries to fulfill the customer’s experience by providing them with benefits, by selling their products in Telecom centers. Such as: Singtel, M1 or Starhub. Apart from providing better services to a client, accessibility also improves as the IPhone 7 is bought in a location in which Apple doesn’t have a
• The marketing and promotional activities of apple are very strong and they have been successful so far. • Apple has a strong financial background. • Innovation in technology and constant investment in development of technology. • IOS is not an open source, which has created a brand loyalty among the customers and buyers. • The retail stores set up by apple is a major advantage over other rivals in the market.
Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company. Some facts of its success can be calculated from its sales is 21.7% in the year 2014. (Apple Inc. 10-k 2014). This essay will be covering how the apple Inc. accomplishes the global competitive advantage based on the Star Analysis frame work. HOME COUNTRY ADVANTAGE Apple Inc. was founded in 1976 in USA and since then Apple Inc. has been leading the way in innovating new products, however it has encountered numerous ups and downs since they started.