What historically have been Apple’s competitive advantages? Apple Inc. has rare case of building a real sustainable competitive advantage in comparison to other brands. These include brand appeal, and strong customer loyalty (Barney, 1991). Apple has successfully enabled strong customer loyalty through effectively fulfilling their customer needs using their unique designs and product innovations. This has given it apple a competitive edge in relation to its rival.
SWOT Strengths Opportunities • Apple has a highly reputable company that is known for creating simplistic yet technologically advanced products that usually go on to generate a large amount of sales. • The apple watch runs on the latest iOS software and is able to wirelessly connect with other apple products. • Apples announcement of the release of the apple watch had popularised the market of smartwatches and also taken it to another level with the many features of the watch that can be done with an iPhone. • Apple has a massive loyal consumer population that has formed into a community, strengthening the relation between apple and its consumers. • • The apple watch has popularised the market of smartwatches which is something companies like Samsung could not do.
since technology becomes broader each day. Therefore, the competitor of Apple Inc. would also increase due to those factors. The competition between Apple Inc. and its competitors becomes more complex nowadays since technology has a very dynamic process and result in the “short lifetime” of the technology itself. Therefore, Apple Inc. should improve their products by focusing and investing more in their “Research and Product Development.” For example, Apple builds and utilize its own operating system, while Dell, as its competitor, adopts Microsoft’s operating
Question: What are the strategies and marketing tools that Apple utilised in order make IPhone 7 one of the most globally sold products? In order to answer this question, I will evaluate how marketing mix has been utilised for the seventh generation of Apple’s smartphone, known as IPhone 7. I will research how prices have changed throughout the release of each model in order to compete with other rivals (E.g; Samsung, HTC, Google Pixel). In addition, I will show how place has affected Apple’s sales as it’s more accessible to consumers. Lastly, I will provide information on how the IPhone 7 has motivated buyers to purchase their product and how promotion has improved Apple’s sales.
All of Apple’s devices were made so that anyone could use them. Also, their products were helpful in people’s daily lives because they could be used for communication, work, etc. Because Apple worked to make their products helpful and simple, they were able to impact many people and how they use technology. Apple’s innovation in making new and different technology has led them to become successful. Steve Jobs played a big role in making Apple successful.
The consumers of Apple have a flexible variety of product line from its competitors. Apple has strong rivals like Samsung, Dell, Lenovo, HP, Microsoft, HTC, Sony, LG, Xaomi etc. The main substitute is defined by the operating system. The Microsoft windows by Microsoft and android by Google can be considered as the substitute of Mac. The electronic market, specifically the smartphone market is emerging day by day, so there is a strong possibility of entrance of new competitors.
It is a strategic planning tool that creates a response towards the strengths, weaknesses, opportunities and that the threats of the business. It also identifies the internal and external areas of the business that need improvement and that can prove to be successful. Table 3.1 Strengths: • Apple has an awesome and unique interface where they are ‘head and shoulders’ above the others, giving the Apple Watch a high edge over the new product
According to Maslow’s theory, low-order need should be taken as vantage. In Apple position, they have satisfied their employee needs of physiological by tuning an average salary of $ 108,483 which essentially can assure endurance. Then, Apple as well provides a broad range of application to protect the safety need of employees such as the development of health and safety criterion, training more employees to recognize hazards or providing safety equipment. Motivation employee is critically important for the successful of a firm. And Apple is worth as a leader, their strategy is an exemplary example because they was not only receiving worker to do something or fulfill their requirements, but also getting these employees want to do and work for
Sunday, January 31st, 2016 Internal Assessment Research question: At what extent was Apple´s innovative Apple Watch marketing strategy successful when launching the device? In recent years, cutting edge technology has been the gap through which society had maintained daily basic activities, businesses such as Apple Inc., in the attempt maintain ahead and wider the advantage over potential competitors, seek the innovative development as an important key to better meet the needs and wants of their customers in the future, this factor represents the arise of new chambers in the market as a new opportunity of growth where a proper marketing strategy that involves a correct manage of price and the product features, enabled a beneficial introductory
Question 4.2 (P.C.4.2) Establish customer service strategies and quality standard that provide processes for effective communication and monitoring of customer service and quality throughout the enterprise chosen in Question 4.1. To establish effective communication and monitoring of customer service is that apple should provide their employees excellent product knowledge. They should train their employees in customer empathy to exceed the sales. Resolve customer issues at their first point of contact. Apple should empower their employees to make customers happy.