Competitive advantage of Apple Inc. Apple Inc. is one of the leading companies in the segment relating to computing and mobile technology and the organization over the years of its operations has created a strong stand point in the global market. The company is at its high growth phase and it will be beneficial to analyze the competitive advantage of the concern and for that purpose the Ansoff’s Growth Matrix will be used. The Ansoff’s Growth Matrix can be defined as a tool that helps in increasing the sales of an organization. This matrix has four different levels of strategy. The organization has increased its capacity and has acquired a larger position in the global market.
Over the past several years, Apple and Samsung have dominated the smartphone market and while doing that, they have ignited a rivalry. For years, Apple and Samsung have clashed and have battled for sales. The demand for smartphones is high, especially for iPhones and Samsung Galaxy’s, and it shows no signs of slowing down. This essay explores the demand of Apple’s iPhones and Samung’s Galaxys and how they compare against each other. The demand for Apple and Samsung is important to follow because they have a large share of the smartphone market, and it will be interesting to see if they can both keep their numbers up.
• Brand reputation. Apple has a reputation of highly innovative, well designed, and well-functioning products and sound business performance. Apple brand is valued at $76.5 billion and was the second most valuable brand in the world in 2012. • Retail stores. Apple’s retail stores ensure high quality customer experience; provide direct contact with knowledgeable staff and increases brand awareness.
1995-1996 under the leadership of Gil Amelio, there were managerial changes made to split the company in seven distinct divisions. Although, Apple announced a staggering first-quarter of $740 million in 1996, the company brought down its losses to $33 million by quarter two, an achievement that financial experts had not imagined Apple could accomplish. By 1997 Steve Jobs who resigned in 1985 came back to the company as “interim CEO,” and made several changes within that year that reported a profit in all four quarters. By year 2000, Jobs was the permanent CEO and improved the iPod and iTunes in 2005. Timothy Cook took over the role of acting CEO in the fall of 2008 after Steve Jobs declining health
It is the market leader in the technology industry and their rivals are playing catch-up, Samsung are beginning to close the gap. However, even if this is correct Apple is set to become the world’s first trillion-dollar brand (Interband 2016). They are constantly challenging themselves to further improve. This obviously stems from the company’s founder Steve Jobs. The company uses innovative technology which has resulted in the continued creation of new products.
Apple also must do more R&D to make products better than another competitor, example Samsung, acer, Sony, and HTC. A SWOT analysis was done to recognize the strengths and weakness of Apple with the opportunities and threats that company will facing in the future. The company also spending a lot of money on development of new product to achieve customer requirements nowadays. The analysis helped company to identifying the success factors and to solve the problems to be faced, example customer requirements of the product is getting higher with the change of technology. This is the reasons company must to improve their product to achieve customer’s
So, Huawei should fell the customer expectation, and makes change thereby. 3. Competitive Business Age: It is true that competition is healthy in any market, but it is more important to exist in the competition. Apple, Nokia and Samsung are using some innovative technology and give a brand new feature by their mobile phones. Huawei should adapt to these innovations and strategies to compete with the big
The company has also designed many products which suits the demands of its consumers on daily basis. For example, the iPhone enables the company consumers to enjoy music, surf the web, make phone calls, watch videos and many applications that available. All this is done using one device. This has created a strong brand name and brand loyalty making Apple Inc. to obtain a competitive advantage over its competitors. In the other hand, Apple has been developing its products into new and easy to use products.
Organic growth for an existing business is consist of enhancing new customers and new sales in order to increase profit. Example: a great example of organic growth is Apple Inc. trend-setting product innovation such as iMac or iPod is reasons of apple growth which caused in their increment of market share and annual turnover. Inorganic growth: can be referred to a situation in which two companies join either by takeover or agreement where one of these firms will purchase at least 51% of the shares of another company. By this act, the company in which has the greater share is in control of the business and is capable of deciding about the activities of firms. Example: a great example of inorganic growth is Microsoft, because, since 1986, they successfully completed about 100 mergers.
Therefore it created a loyal consumer group for apple and gave its products a higher market value compared to its competitors. Over the years each of the products mentioned where considered a success as their successors continue to sell very well. Ipod sold 26.56 million units in 2014, iTunes software and App store holds a share of 63% in music and software downloading business as for Iphone it sold 150 million units worldwide in 2013 .but The features mentioned could not be achieved to the highest level without a second innovation in strategy called vertical