Brand loyalty is hard to come and consumer will always buy the next thing. In this report, marketing of company Apple had maintained a strong sale and uses a differentiation business strategy in creation of their products. Although Apple has problem too. Technology is a very competition weapon in this competition market. Apple also must do more R&D to make products better than another competitor, example Samsung, acer, Sony, and HTC.
Product range Apple has changed the world of computing and entertainment company. They have a large range of electronic products, hardware products that iPhone smartphones, the iPad tablet computer, Mac personal computers, the iPod portable media player and Apple product SmartWatch. IWatch is able to fully interact with the iPhone and iPad, as well as have a wide range of functions related to health - to measure heart rate, the number of steps per day passed and so on. iPad - the world's most popular tablet. Today, the new version of the device iPad 4 and in addition to this, a long time before devices are released and introduced an entirely new form
Steve Jobs built the first Apple computer in his parents’ garage. About forty years later, Apple became one of the most powerful technology companies in the world (Kutcher). Apple started out as a computer company, but now they have so much more variety. Some of Apple’s most recent products are the iPhone X, AirPods, and the Apple Watch. Apple has become so successful because they are innovative, because of Steve Jobs leadership, and their marketing strategies.
• The retail stores set up by apple is a major advantage over other rivals in the market. Weakness: • The price set for the IPhone products by Apple is quite high. IPhone is very expensively priced. • There are lot of restrictions in the phone such as the operating system IOS is very different, which makes it hard for the customers to use other operating systems in the phone. Also some features like battery, which is fixed, and Bluetooth
Apple also identified a potential consumer need and developed the iPad that took the market by storm. By anticipating the needs of the consumer before its competitors and coming up with innovative products to cater to those needs, Apple ensured that it strengthened its market position. Process innovation Process innovation embraces quality function deployment and business process reengineering (Cumming, 1998). It provides the means for safeguarding and improving quality of products as well as saving costs. The cost reductions may be passed on to customers in the form of lower prices thereby adding value, or they may not be passed on thereby increasing the profit
3.0 Macro Environment that Effects Apple Social-cultural, technology, economic, political and legislation is the elements of macro environment that effects Apple which are described as below: 3.1 Social-cultural ITunes is Apple’s biggest virtual media store. In general, the image of the Apple also depicts the modern individual lifestyle, combining function and conception, resulting in brand recognition and commitment. In conditions of the demographic features, Apple is targeting the two major generations. One generation is mainly consists of working adults, where they might sustain a higher and stable income to purchase Apple’s expensive and complex equipment. Thusly, the sophisticated and high-tech Apple products would definitely
Is one of the oldest manufacturers of hardware and it has control over the product since it manufactures both the operating system and the computers. The company is also well known for its high quality product and this makes Apple Inc. different from its competitors as the products of apples now is purchased a lot in worldwide. The products of Apple also well designed like the iPod which has consumer friendly characteristics. For example, the iPod is slim in shape which its fits easily into the consumer’s pockets and its light weight enhances portability and the iPhone has the slim designed too like the iPad as it’s the highlights for apple products, their products are all slims. The company has also designed many products which suits the demands of its consumers on daily basis.
Top management do the following five strategic management process, they set the goals the organisation needs to achieve giving direction, they analysis internal and external environments, strategy formulation, strategy implementation and strategy review and control or monitoring. Although gaining market share has not been part of Apple Inc. they have been careful not to deviate from their core strategy, which is producing profitable, high quality, innovative and advanced products. Part of Apple’s strategic management has been to ensure that hen they release a new device example, a new iPhone or iPad, it is best product in the world in that product segment. This has helped Apple to continue charging a high premium on their products, thus becoming profitable and maintaining a competitive and innovative advantage over their
Retail stores of apple inc are located at the public locations which is high-traffic such as shopping malls and urban shopping districts to attract more new customers and ensure a high quality customer buying experience. The company now own 434 stores in 16 countries. It also provides retail stores more in line with with service figures or the device at the outlets. There are half of serviced iPhone are fixed or replaced at the vendor’s retail locations. In addition, the company also expand its retail stores by selling its products to the education market through its direct sales force, select third-party resellers and its online and retail stores.
It is widely believed that Apple take part in a rather hefty amount of propaganda techniques, albeit all very deftly disguised, to achieve the presence of their social and cultural identity. (Farrell, 2009) Propaganda as defined by Jowett and O’Donnell “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist." (Jowett & O 'Donnell, 2012). When viewed in terms of the consumer, Propaganda can be a very powerful and often abused tool. It serves a person’s/company’s/group’s specific agenda.