Apple Consumer Behavior Case Study

Exceptional educators keep their fingers on the pulse of what their students need, in order to teach them effectively. Examining Piaget and Maslow’s theories, and applying them to the classroom will facilitate achieving this goal. Considering Piaget’s focus on development, and Maslow’s prioritization of human needs, one can integrate these ideas into classrooms and lesson plans that are optimized for student success.

In this essay, both objective attitude and subjective attitude occurs in the separate planes described. In the objective

The study of attitudes has helped us to further our insight into understanding human behaviour. Models such as the Tripartite model and the Theory of Planned Behaviour provide a structure to how our attitudes influence our behaviour. Attitude is defined as a general feeling of evaluation towards an object/person, positive or negative (Hogg, 2013).

Apple has a highly reputable company that is known for creating simplistic yet technologically advanced products that usually go on to generate a large amount of sales.

(Philip,2011) “Marketing environment is consists of the actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” . The marketing environment consists of micro and macro environment .

Segmentation, Targeting and positioning, also known as STP are an essential part in marketing today. This model is important for generating marketing communication strategies and it aids the marketers to prioritize schemes and deliver personalized and pertinent messages to diverse audiences. This approach is audience oriented rather than product focused in terms of communication, which results in conveying appropriate messages to the members who are more commercially appealing.

Attitude consists of individual’s positive or negative feeling about performing a targeted behaviour (Ajzen and Fishbein, 1975).

Motivation is regarded to be an important tool that can be utilized in accomplishing a given task. However, lack of motivation could result in inability to accomplish the task of poor performance. In this regard, it is worth noting that there are various factors that contribute to lack of motivation among individuals. Additionally, while an individual can be motivated at other times, some circumstances can make him or her to lack motivation. This reminds me of the time when we were doing group work that I realized that most of my group members were not motivated to do the assignment. The assignment was given to our group which was consisting of five members during the afternoon.

On April 1, 1976, Apple Company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple headquarters is located in Cupertino, California. Apple Inc. designs, produces, and sells various media devices (apple.com, 2014). The company’s products and services include the infamous iPod, iPad, iPhone, Mac, and Apple TV. Apple has a collection of consumer software appliances, various operating systems, and a variety of other services. (apple.com, 2014). Within this research paper, we will discuss Apple’s internal and external reports along with factual examples to support the reasoning provided.

The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer. These concept is also known as STP (Segmentation, Targeting

Apple Inc., an American multinational corporation was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 197. The headquarters of Apple is located in Cupertino, California and it designs, manufactures and sells consumer electronics, computer software as well as personal computers. (Reference for Businesses) The company's wide range of products and services include the iPhone, iPad, Mac, iPod, Apple TV, a variety of consumer and professional software applications, both the iOS and OS X operating systems, iCloud and several other product accessories. Apple not only offers a variety of mobile communication, media devices and portable digital music players but they provide a variety of related software, services, networking solutions

Apple Inc. is a private company, and it is one of the world 's most famous technology and computer companies, located in the United States of America. It is a multi-national company. Its main business depends on specialization in manufacturing, producing, developing, improving and selling software, smartphones, computers; It has a series of electronic devices, such as iPad, iPhone and Mac.

Macro environmental factors are those irrepressible external factors that affect the company’s decision making process. These factors include demographic, socio-cultural, economic, political-legal and also the natural factors.

Apple Company. Is an American multinational firm that layout and manufactures shopper electronics and PC software products. Apple was founded on the first of April, 1976, at the hands of "Steve Jobs" and "Steve Wozniak" and "Ronald Wayne" for the sale of personal computers called "Apple. The company manages more than two hundred and fifty shop of retail stores in nine countries, and shop on the Internet sold by hardware and software products.

In the assignment, it will discuss the sports brand Nike which specifically focuses in Chinese market. There are three main content areas in this assignment. The first part is a macro environmental analysis; the next part is the target customer profile; the last part is the analysis of marketing strategies.