Apple Consumer Behavior Case Study

3.0 Macro Environment that Effects Apple Social-cultural, technology, economic, political and legislation is the elements of macro environment that effects Apple which are described as below: 3.1 Social-cultural ITunes is Apple’s biggest virtual media store. In general, the image of the Apple also depicts the modern individual lifestyle, combining function and conception, resulting in brand recognition and commitment. In conditions of the demographic features, Apple is targeting the two major generations. One generation is mainly consists of working adults, where they might sustain a higher and stable income to purchase Apple’s expensive and complex equipment. Thusly, the sophisticated and high-tech Apple products would definitely

His computer, the Apple 1, was the beginning of Jobs career, and the start of technology revolution. About forty years later, Apple became one of the most powerful technology companies in the world (Kutcher). Apple started out as a computer company, but now they have so much more variety. Some of Apple’s most recent products are the iPhone X, AirPods, and the Apple Watch. Moreover, Apple has

• • The apple watch has popularised the market of smartwatches which is something companies like Samsung could not do. This is due to the clever marketing strategies of apple, and in turn gives them an upper hand in the smartwatch market as they are the centre of attention. • Apple can use its advantages in the smart watches in order to shift towards a new market of bio-technological gadgets. The development of the bio-sensors in the apple watch could provide a gateway for development into another market. Weaknesses

Apple products so popular, it makes a lot of money. The economic environment of apple that affect consumer buying and spending and affect the wealth of an area include income distribution inflation, recession and spending patterns. A business cycle is the pattern of the level of business activity. Business activity can move from prosperity to recession to recovery. Apple marketers must always be aware of the present and future economic developments.

Executive Summary Apple has always surprised the world with its innovation starting from the invention of computer circuit board of Apple I in 1976 to world’s most successful personal computer and electronic device manufacturer. They brought revolutionary changes in user experiences in using personal computers and currently smart devices. The company was always under the supervision of visionary leaders and effective strategies applied by them made the Apple what it is today. The company faced several ups and downs during its operating timeline and remained successful in sustaining their position in the market as a leader. The Harvard Business School Case study of Apple Inc. focuses on the growth and strategic management of the company accordingly.

Design and Identity – The Making and Breaking of Traditions Apple Propaganda: Are You a Mac? Or Just a PC In this essay, I will critically assess Apple Inc 's identity to find whether they are successful in achieving their aspirations for cultural identity. This essay will look at the packaging, branding and advertising styles Apple employ to enforce their cultural identity onto Consumers. Whilst also looking at whether Apple were successful in breaking the tradition of conventional advertising. It is widely believed that Apple take part in a rather hefty amount of propaganda techniques, albeit all very deftly disguised, to achieve the presence of their social and cultural identity.

The video clip follows, and it shows with particular animations other rhetorical sentences, such as: “prepare to see the world differently” (Apple, Werbung, 2015). We can see that certain words such as change, different and development are often repeated throughout the presentation. However, the most important term continuously mentioned is ‘you’. According to the data presented in the presentation, iPhone and the customers have installed a real relation during all these years. Indeed, the presenter underlines the great success iPhone always had in terms of clients’ satisfaction.

How sustainable is Apple competitive position in PCs, MP3 players, and smartphone? Apple Inc. remains committed to the market of personal computers for several decades. Appealing design, positive brand reputation, superior quality, large customer base, and complete technological solution are only some of the possible advantages beneficial for the Apple users. The sustainable market share with steadily maintained a ratio of around 3-5% allows talking about the stable competitive position within the last 10 years. In regards to MP3 players, Apple Inc. made a big revolution in the sphere of music listening, but these technological advances have been already in the past.

In this case, the individual decides to purchase a new phone with a high quality digital camera. He believes it would be more convenient to be able to capture high quality photographs and videos with a camera that is built into his phone rather than carrying around a bulky professional camera separately. To make the consumer feel the need for the iPhone 7, Apple emphasizes its innovations and communicates differentiated benefits to its consumers. For instance, even though physical

Marketing plan Is important to the company because it is mainly focused on success, and that lack of a marketing plan will lose the company a lot of money Samsung is characterized by a variety of production areas where it applied its Samsung has pursued multiple ways of selling and marketing its electronic products because it aspires to excellence and development in technology and continues to sell according to customer taste.  First, (Understanding the Market) Samsung went to the electronic field when it noticed that the market needed electronic devices.  Secondly, I looked at (selling) Samsung realized what the market needs and the quality of its service to consumers. Now it has 25 production centers and 59 sales branches.  Thirdly, (understanding the customer's need) which clarifies the meaning of "digital convergence", which is linked to important devices in human life, such as home appliances, smart phones and office equipment.