- Distribution Apple Inc. has 470 stores in 17 countries around the world. On the other hand, it also sells through trading partners, online channels, and other upscale retail outlets. Entering an Apple Inc. retail outlet is a fantastic experience as there is a genius bar that directly solves the customer problem in the retail store. As a result, Apple Inc. 's concentration in sales and service distribution is legendary. - Leader ( Steve
Apple is known for its unique marketing strategy which was a brilliant idea by Steve Jobs, CEO of Apple. Apple took aggressive approach in marketing to turn itself into a profitable business organization and dominate the market all around the world. The major reason for the success of Apple is its continuous innovation and catching up to the trend in design, production and marketing. Apple has always focused on delivering the best which was received well by the customers. Even though Apple’s marketing strategy did not consider online digital marketing seriously, off late the company has started to focus on online marketing.
Since Apple is a premium computer firm, they are less competitive with prices. They will only commence to decrease the prices after it launches a future generation product. They utilise skimming and premium pricing strategy. Apple utilised price skimming as it was initially sold at a high price when released at which the customer’s had to pay. The price was then lowered when the next generation IPhone was released (IPhone 6s/6s plus).
They design and develop their own operating systems, hardware, application software system and services and so integrates them in such the simplest way that provides easy-to-use superb products. additionally their customers has to rely on them too, if anything goes wrong, and hence there comes their service part of business model too. In short, Apple isn 't dependent on any of its partners for any technical breakthrough. They innovates on their own. Their product differentiation helps them in maintaining premium pricing.
How Sustainable is Apple’s Competitive position Introduction Apple started out simply as a computer company producing Macintosh computers and software, but has since evolved over the years to manufacture other products. It introduced iPods in 2001 for music players, in 2007, it started producing iPhones. Its products are consumer oriented and this has contributed to the success of the company. Apple also views innovation as basis of survival and business development (Yoffie, 2012). What historically have been Apple’s competitive advantages?
Duplicating Apple’s strategy might not generate the exact same results as it did with Apple, the main reason being that Apple is a very agile organization. It has successfully shifted from one market to another and diversified into various lines. Not only has Apple come up with various products including iPods, iPad, iPhone, iWatch, MacBook, etc., it has also tapped many new markets all over the globe. The customer base of Apple is so diverse today that it can be seen that every other person owns at least one product from the
If students go through school using Apple products, they become comfortable with the interface and commonplace with the superior performance the brand offers. By creating this early exposure, Apple captures consumers before they even know that they are consumers. Products That Deliver: Apple cautiously considers what customers are looking for, so its products are a consequence of both extensive research and powerful styling. This meticulous planning is a huge contributor to Apple's high consumer- contentment rates. It's plain and simple: Robust and easy-to-use products not only make your consumers pleased, but too make them want to purchase extra products from you.
Because of this consistency, consumers who previously own Apple products have a good idea of what they 'll be getting before they make a purchase. They know that it will be simple to adapt to new hardware and this make them more open to making a repeat purchase. New Innovations: even though the architecture of Apple products is proportionate, its portfolio is not. Company offer customers a number of various ways to enjoy its products. By giving consumers and chance to employ Apple in their living rooms, sine and offices, Apple do it easy to keep on loyal to brand
Apple Inc, an American technology company was founded by Ronald Wayne, Steve Wozniak and Steve Jobs in 1976. Apple Inc headquartered is in Cupertino, California which is designing, developing and selling electronics, computer software and online services. Apple Inc has about 115,000 employees and 478 retail stores in 17 countries. Their software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.
It has being acknowledged as the most valuable brand. The advantage was many praised for his ability to spot opportunities for new products that other people missed; and his clear conceptualized capability. This make Apple become successful, dominate the whole market, and beat their competitors. He was also known to create space in Apple for new products to exist and motivate Apple employees to build them. The products and services are incomparable with others products because it has the best quality products and services in the mobile industry.