INTRODUCTION TO THE PRODUCT (Beats Headphones) Beast headphones are one of the audio products produce by Beats Electronics. Beats Electronics is secondary of Apple inc. Beats Electronics was founded by American rapper Andre Dr.dre Young and an entrepreneur Jimmy lovine in 2006 from Santa Monica, California, United Sates. (1)Andre Dr.dre Young states the headphones advantages by claiming “Listeners were not able to listen “all” the music with most headphones and that beats would allow people to “hear what artists hear” and listen to the music the way they should: the way I do”. (1) Compare to most headphones Beats products are focused towards producing a larger amount of bass, specially towards hip-hop and pop music.
In Greenpeace’s most recent Guide To Greener Electronics, Apple ranked as 6th out of the 16 companies rated; a drop from its fourth-place finish at the end of 2011, but a distinct improvement from April 2011, when it finished last. Back in the first report in 2006, Apple scored just 2.7 out of 10 (Greenpeace 2012). Shortly after the first Greenpeace annual report, Apple published a document on its site that was at once case for the defense, and statement of intent. Steve Jobs named the areas where he believed Apple was already ahead of the curve in environmental terms; in others, he set out plans to