Section 3: IT Systems
3.1 IT Systems used to cover logistics flows
Apple’s manufactory is based in China, hence the whole process of logistics begins when pallets of Apples products are transported from their factories to their stores throughout the world. Seamlessly moving Iphones from factories to consumers is critical and Apple seem to be an expert in doing just that. In relation to the shipping of their products to their main market, the US, it has been reported the Apple uses shipping & courier services provided by FedEx. The company’s products are moved from the manufactory in China to the company’s headquarters in the USA. FedEx ships Apple handsets to the U.S. mainly using Boeing 777s, according to Satish Jindel, a logistics-industry
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Employees should at all times strive for the highest quality in all they do. Ensure proactive internal career progression" (Liev et al. 2004). They hire individuals who have the necessary skills to meet the needs of the company. Once they employ an individual, they ensure they are highly trained with the suitable skills needed in order to perform their role to their best abilities. Likewise, Coca Cola coach employees in an attempt to improve their skills so they could maximise their performance the following business …show more content…
Apple are a company that are highly known for they high priced, expensive products, however they were on the receiving end of the e-commerce price war in India.
Last year, Amazon India, Paytm, Flipkart and Snapdeal offered the iPhones at the discounted price. As a result, the iPhone 6s, which was originally priced at Rs 63,000, was selling on online websites for as little as Rs 45,000 ($675) days after it was launched.
As a result Apple has recently partnered with Flipkart, in order to attempt to control the pricing of their products better. Flipkart is Indias biggest e-commerce business. They focus on the sale of smartphones, according to Counterpoint Research, they've sold half of all sales of smartphones sold online in India last year. They have always sold Apples products, however now they will sell stock directly from Apple. Prior to their collaboration Apple inc couldn't sell their products directly to their consumers due to not having a license for direct sales, hence they went for another alternative and built a network of distributors and sellers, as well as third party
Highly qualified employees + + + + Sustainable competitive
The have molded themselves for others to buy their product such as any other company does to make a profit. Android has a plethora of the type of phones are underneath the company and Apple has several iPhone updates. The example of ethos, logos, and pathos are shown with the product of Apple more than Android. The reason that people are drawn to iPhone would be because of its simple style, this would draw others attention.
4. Analysis of strategic capacities of Nikon Corporation This section analyzes the strategic capability Nikon. It starts with a value chain analysis, followed by a VRIN evaluation to determine whether there is any capacity can be sustained competitive advantage. 4.1 Value chain analysis Porter developed the value chain to help determine the internal activities for a competitive advantage, and which are not.
Therefore a marketing strategy is a tool that is used to determine what the customer wants and use the resources available in the organization to meet that need. Apple Inc was incorporated in 1977 and is headquartered in Cupertino, California, USA. They design, manufacture, and market personal computers (Mac), mobile communication (iPhone) and media devices (iPad), and portable digital music players (iPod), and sells related software, services, peripherals, networking solutions, and third-party digital content (iTunes) and applications (App store). All of these are top revenue generating product lines (Hellman, 2014). This report will look at the internal and external environment and current situation at Apple Inc and determine the segmentation, targeting and positioning for their iPad tablet for the Kenyan market.
Training programs are important to develop and have such kind of employee. Tesco encouraged employees
It´s important to remember that disruption is positive for the mass-market and are innovations that make products and services more accessible and affordable, thereby making them available to a much larger population. When we look at the full extent of Xiaomi´s business model, we can clearly see how different and how disruptive it is. How does Xiaomi keep their prices at least 60% lower than their competitors? While Apple need to come up with a new model to maintain their high profits, Xiaomi have found a clever way to reach these profits without overserve the market with smartphones. For Xiaomi to sell high-end smartphones at such cost, Xiaomi keeps their models
Apple states in their Form K-10 Report (2017, p.1) they are “committed to bringing the best user experience to its customers through innovative hardware, software and services.” In an Industry where profit margins are low, technologies are constantly evolving and competition is high it is essential that Apple continues to offer innovative and simple products that increases customer experience (Heracleous, 2013) so to maintain a competitive advantage. A variety of tools have been used to evaluate Apple’s external and internal environment, including the PESTEL (Appendix 1), Porter’s Five Forces Analysis (Appendix 2), SWOT (Appendix 3). It is envisaged that the information derived from these tools and the associated analysis will support Apple’s CEO to make strategic decisions that addresses the challenges ahead in the short term, ensuring Apple can be competitive in the long term (Rothaermal, 2017).
Sunday, January 31st, 2016 Internal Assessment Research question: At what extent was Apple´s innovative Apple Watch marketing strategy successful when launching the device? In recent years, cutting edge technology has been the gap through which society had maintained daily basic activities, businesses such as Apple Inc., in the attempt maintain ahead and wider the advantage over potential competitors, seek the innovative development as an important key to better meet the needs and wants of their customers in the future, this factor represents the arise of new chambers in the market as a new opportunity of growth where a proper marketing strategy that involves a correct manage of price and the product features, enabled a beneficial introductory
INTRODUCTION Human resource management is the strategic approach to the management of an organization 's most valued assets - the people working there who individually and collectively contribute to the achievement of the goals of the business (Armstrong, M., 2006). In other words, human resource management is a to work with employees, and for the employees, to help them solve their problems. Therefore, human resource is a complicate department, as they deal with people who already work there, they also deal with several issues which happen among new employees, such as recruitment, selection and so on. Nowadays, employee retention becomes one of the most significant issue in the organizations, and managers are aiming to find the best employees
Apple Inc. strives to limit the time between ordering for the goods and receipt of the same. Normally, long distribution channels do not only influence the pricing of the products, but also the time when the consumers receive the product. Apple Inc. commands a great power in the market because it has differentiated
In this way, the sale of products in world-wide market will increase. • Increased labor costs in China could take away the cost advantage of some Apple products. • Decaying middle-class incomes in some developed countries, including the United States, could shrink the potential market for higher-end consumer goods such as those marketed by Apple. • A strong U.S. dollar could increase exchange rates, making it more expensive for Apple to do business in key markets like Europe and
Further, the growth of the world’s economy was also very slow in 2012 and was expected to be same in 2013-14 as obvious. Apple has been affected by a crisis such as the change in American regional sales for the current year was 9% in 2012-13 compared to 50% of 2011-12, in Europe, 4% in comparison to 31% and in greater China 13% in comparison to 78% (Apple INC, 2012). The unemployment rate in U.S was 7.9 during 2012- 13, 4.1 in China and 4.6 in Japan, was one of the significant causes of the downturn in sales growth (Trading Economics, n.d). Euro crisis, U.S fiscal problems and hard landing of large developing countries will likely continue in the coming couple of years leading Apple to more toughen economic situations (IMF, 2013). Moreover, stringing dollars had also source of problem for Apple product prices, transportation cost and profit margins (Apple INC, 2012).
Requires high investment and capital. In addition, Apple’s ability to continuously differentiate its products from other companies makes it hard to copy their success. Apple also produces at relatively low cost due to economies of scale of wide-spread
Apple Company. Is an American multinational firm that layout and manufactures shopper electronics and PC software products. Apple was founded on the first of April, 1976, at the hands of "Steve Jobs" and "Steve Wozniak" and "Ronald Wayne" for the sale of personal computers called "Apple. The company manages more than two hundred and fifty shop of retail stores in nine countries, and shop on the Internet sold by hardware and software products. The reason why I choose this organization is because it 's very successful and famous device everywhere in world.
Flipkart is an Indian e-commerce company headquartered in Bangalore, Karnataka. It was started in the year 2007. In its formative days Flipkart mainly dealt with books but now, it has expanded to electronic goods and a variety of other products. Primary categories of products sold at Flipkart are: • Books • Mobiles & Accessories • Computers • Home and Kitchen • Personal and Health Care • Gaming • Watches and Fragrances • Music and Movies • Stationery Some other facts about Flipkart are • It has 2,000,000 registered users • 8,000,000 customer visits every month.