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Apple Inc.: A Case Study Of Apple Inc.

911 Words4 Pages

1.0 Introduction

1.1 Background information

Apple Inc. is a well-known American multinational corporation that designs and sells computer hardware, software and other consumer electronics.
It was founded in April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California.
The company is best known for designing and marketing its Macintosh series of personal computers and its mobile products – iPod personal music player, the iPhone, a line of smartphones and the iPad – a touch screen tablet computers.
Due to the… created a very expectional reputation, which leads to extremely loyal-user base across the globe.
As of 2015, Apple has 455 retail stores in 16 countries and an online store available in 39 countries. In addition, …show more content…

This mode of entry requires both Apple and Foxconn to share risks and revenue incurred in Brazil. Even though Apple can enjoy a lower cost in transportation services and increase efficiency of the distribution process in the South America region, the lack of about the new international market such as Brazil’s culture and style of business may hinder Apple’s success in the Brazil market.

2.0 Findings

2.1 Controllable environments

- Critique the 4ps see whether it's ok for the mode of entry
-For example: Mode of entry is joint venture to Australia.

The four controllable forces, also known as the internal environmental factors are: Place, Product, Price and Promotional strategy.

Place

Apple opened its first retail store in Rio de Janeiro on 15 February 2014, the second largest city in Brazil, located in a luxurious shopping mall named Village Mall. It became hot topic news as not only it will be the first official store to open in Brazil but also in Latin …show more content…

Their bestseller product would be the iPhone, as it never fails to attract hundreds of people who line up in front of Apple stores every time a new model comes out. This has been proven on the grand opening in Brazil, which drew a crowd more than 1,700 people.

Price

Having an effective price strategy will give Apple a competitive edge in the market and most importantly, the tool behind generating profit. The prices of the Apple products sold both Brazil as compared to the rest of the countries are very different. The transportation fees incurred during the delivery process, the extremely high import taxes on foreign technology and other tariffs are the main attributes that resulted in such high prices for Apple products. Therefore, Brazil is the most expensive country in the world to buy an Apple

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