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Apple Inc Executive Summary

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Apple Inc Background Apple, Inc started from the idea of Steve Jobs and Steve Wozniak. These two highly innovative and intelligent individuals made the first Apple computer in 1976 from the garage of Job’s home. Apple’s vision is to bring the best computing experience in the market through innovative software, hardware and internet offerings. The company’s core value concentrates on making great products and participating in markets where the company can make significant contributions. Apple also believes in the need to control the primary technology used in the manufacture of its major products in the company (Robert & Brands, 2010). In addition, the company believes in the collaborations that allow them to innovate better than their competitors. …show more content…

Apple continuously delivers new products in forms of hardware and software to its customers. This company also creates new niches in the market and pioneers new business spaces. The company thinks in terms of pipelines and platforms and continuously pushes the pace of innovation in the consumer electronic industry (Muller, 2011). Apple also hires the services of great innovators who ensure that this company is always ahead of its competitors. Apple also uses an innovative business model, which supports innovation in the company. The company also relies on it corporate culture to drive the innovation of new products and …show more content…

The training and development programs are critical components of learning in this company. These trainings increase the skills and competencies of employees and attract new talents in the company. The trainings also transform employees to achieve positive results and drive innovation in the company. Apple uses the services of Fox Conn and Chinese universities to support employee training and development. It also uses e-learning sites where employees can easily access training materials (Billy 2014). Conclusion and Recommendation Apple is a leading company in innovation. The company invests heavily in research and development to support its innovation agenda. It also uses training and development to enhance the ability of the employees to innovate. In order to maintain its position as the market leader in innovation, Apple needs to establish structures able to effectively identify the needs of the market in advance. The company should also give more focus on research and development, as well as staff training to support innovation in the

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