1. General business strategy 1.1. General business philosophy Samsung work with the aim of developing innovative technologies and provide people with efficient processes so that regularly new markets are created and they continue to rule the digital work. They follow five core values including: • People: Samsung gives all the resources and opportunities their people need to give their best. • Excellence: Samsung makes sure to provide their customers with excellent products and services.
Aggressiveness: Employees who work for Apple company, they support each other’s work. And they help other’s work when they finish their own work. Outcome: They try produce the high quality and wide applicable people products. They want to use the technological to convince human’s life. Innovation: Tim Cook said “Diversity is critical to innovation and it is essential to Apple’s future,” Therefore, the Apple company pays attention to creativeness , and their team has innovative thinking.
1. Introduction SWOT refers to strengths, weaknesses, opportunities and threats. It is a very common tool that used by many companies to develop a marketing strategy. The evaluating of strength helps companies to use their resources more efficiently, the weakness identification help improve companies operation. In this report, we are going to do the SWOT analysis for Apples; first, we will have a brief introduction of the background of Apple including its operations, products/services offering, financial situation and distribution channel.
“Training and development play a vital role in the effectiveness of an organization” (Falola, Osibanjo, & Ojo 2014). Carmax lists their culture and values on their website. They want to show potential new hires why they are great. This type of transparency peaks the interest of job seekers and likely a great candidate pool to choose from. This is an effective way to show potential employees what they can expect when they join the company.
The team’s overall objective is to enhance the company’s performance goals while keeping cost low. First, the team will focus on ways to increase market shares. Increasing market shares will aid in the company in obtaining new and keeping current customers. This will mean branding Allround with stronger and more effective advertising messages. Advertising is the number one factor when communicating to customers informing them about the brands available and the variety of products offered to them (MSG.com).
His charisma enables him to whip up the enthusiasm of his employees to achieve more by doing seemingly impossible tasks, and also convince customers to buy Apple products. He is also a transformational leader which he focuses on “transforming” others to help each other, to look out for each other, to be encouraging and harmonious, and to look out for the organization as a whole. At Apple, he is seen as a leader whose brilliance and idealistic vision of “providing computers as a tool to change the world,” drew other talented people to him whereas his Leadership creates valuable and positive change in the followers. In his leadership, he enhances the motivation, morale and performance of his follower group. Therefore, he can still regarded as both charismatic and transformational.
With the increasing trend in smart phones and peoples’ inclination towards well-established brands have resulted in a neck to neck competition between the well-known Smartphone companies. Therefore it is essential for the companies to deeply study each and every aspect or attribute of their product and research how consumers respond to the slightest of innovation or change in the product attribute. This will enable them to better understand the need of their target market and develop a product that better serves it. Knowing about consumer behaviour will not only help the companies to better create their product rather it will also help them to wisely position it in the minds of their
Moreover, Apple’s vision statement shows careful selection of markets which reflects the firm’s use of market research to guide decision-making in product development and strategic formulation. Even organizational culture is included in the vision statement, which is the employees’ collaboration and excellence as keys to its business. This detailed vision statement is quite comprehensive in addressing the different aspects of Apple’s
As a global corporation, Apple Inc has realized the significance of globalization by spreading all over the world. Apple’s main strategy is broad differentiation. This strategy focuses on key features that differentiate the company and its goods from competitors. Through the broad differentiation main strategy, Apple stands out in the market. Moreover, Apple is good at catching opportunities in the global market.
Sunday, January 31st, 2016 Internal Assessment Research question: At what extent was Apple´s innovative Apple Watch marketing strategy successful when launching the device? In recent years, cutting edge technology has been the gap through which society had maintained daily basic activities, businesses such as Apple Inc., in the attempt maintain ahead and wider the advantage over potential competitors, seek the innovative development as an important key to better meet the needs and wants of their customers in the future, this factor represents the arise of new chambers in the market as a new opportunity of growth where a proper marketing strategy that involves a correct manage of price and the product features, enabled a beneficial introductory