SWOT Analysis a) Strengths: • Strong R&D: Product innovation will continue to flourish and add to the success of the technology sector. Apple builds it up and accomplish this mainly through increased R&D. In addition to this, Apple has a lot of capital and exposure to international markets, so they can invest heavily in R&D and cope their expenses. • Customer loyalty: Customer loyalty is a reflection of the high quality customer service Apple offers. Apple needs to maintain this to maintain their customer loyalty.
Having said this, Apple Macs are most desired by big businesses due to its fast and reliable and multi functioning operating systems and features. And is also viewed as a luxury item. So further investment could produce both positive and negative outcomes for the company. Apple
Normally, consumers have unique needs that are not similar all the times. Therefore, the company must develop products that can address the unique concerns of the consumers. Evidently, Apple Inc. has been successful in the creating variety of products. However, pricing of the Apple Inc. products tend to limit the ability of buyers to purchase the products. While the company might justify the price of the products, setting the prices too high limits the ability of the willing buyer to purchase the
A positive environment helps encourage soldiers to take the initiative and may cause them to want to work harder to gain more individual responsibility. The first step to creating this favorable environment, in my opinion, would be, to begin with, an "open-door policy." A leader can invite his soldiers to voice their views at any time and bring about any concerns that they may have while feeling completely comfortable to do so. A feeling of comradery within a team and a balance of powers, instead of overuse of harshness will ultimately lead to a better outcome in subordinate performance. Lastly, an essential step towards proper leadership deals with achievement.
Having people that are innovative is super effective when it comes to designing and putting out a brand new product that will be competitive with other companies products for sales. Apples organizational culture is highly innovative. Apple is often appraised as one of the most innovative companies in the world. All employees are trained and encourage to innovate in terms of individual work performance and by contributing ideas to the firms product development processes. The heart of the business is innovation, which Apple is successful and rapid innovation.
What historically have been Apple’s competitive advantages? Apple Inc. has rare case of building a real sustainable competitive advantage in comparison to other brands. These include brand appeal, and strong customer loyalty (Barney, 1991). Apple has successfully enabled strong customer loyalty through effectively fulfilling their customer needs using their unique designs and product innovations. This has given it apple a competitive edge in relation to its rival.
Trainings and seminars that are company sponsored help motivate employees to be better and aspire to grow within the company. They also create the impression that the company is people focused and values its employee’s growth. Many employees at Apple attested to one feature that they loved about the company; fun. That made it worthwhile to go to work even if the pay was not at a rate that they approved of or competition in the market was fierce. Apple has singled itself out as a company that embodies creativity and the ability to have fun.
The first advantage is well prepared and strength for Apple Inc is able to detect what will affect its profitability in the future and defeat their competitors with advance productions. Apple was ahead of other global competitors. It is only Apple devices have their own operating systems that able to run the IOS and making the customers satisfied with their IOS systems,because IOS is no limitation to every Apple users to upgrade to the newest version. When the iPhone sales increase, it shows that more customers had been locked and continuously loyal with the Apple’s gadgets. Besides that, the second advantage is achievable.
Trust is one of the easiest attribute to loose and the hardest to get back. “Army leaders recognize that organizations, built on mutual trust and confidence, successfully accomplish missions” (Department of the Army, 2012, p. v). As stated in Army Doctrine Reference Publication (ADRP) 6-22, having trust and confidence in each other is necessary for mission accomplishment, which can be hard when there is a presence of abuse of power. Leaders must be aware of the atmosphere they are creating and should take care of all issues equally. The Army have different creeds and oaths, and all of them are about ensuring we take care of Soldiers.
Both Programmatic and RTB are extremely useful in Digital Marketing, and each one scores above than the other in terms of their respective characteristics. While RTB is phenomenal in targeting audiences on their hit and click history, the Programmatic is best for niche brands that keep the focus on a special segment of people as the advertiser in Programmatic enjoys leverage in choosing more relevant and valuable impressions. Mass views and outreach make RTB the hot favourite for FMCG industry, but its limitations regarding the ad spot of choice and getting complete information of the sites give the Programmatic advantage over RTB. That’s why for premium lifestyle and luxury brands Programmatic is more effective in reaching to a specific group of people. Hence, Programmatic Direct is ahead of RTB because it helps advertisers to communicate with audiences who have better chances to buy their products or