Executive Summary On April 1, 1976, Apple Company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple headquarters is located in Cupertino, California. Apple Inc. designs, produces, and sells various media devices (apple.com, 2014). The company’s products and services include the infamous iPod, iPad, iPhone, Mac, and Apple TV. Apple has a collection of consumer software appliances, various operating systems, and a variety of other services.
The logo of Apple Company is simple and easy to recognize compare to others complicated logo design. The slogan of Apple also help out the brand identity, they come out with the slogan ‘Think Different’. Apple want the audience to think different from others, the word ‘ think’ had be use for many company slogan because it persuasive audience to think about their company and
• The marketing and promotional activities of apple are very strong and they have been successful so far. • Apple has a strong financial background. • Innovation in technology and constant investment in development of technology. • IOS is not an open source, which has created a brand loyalty among the customers and buyers. • The retail stores set up by apple is a major advantage over other rivals in the market.
The online Apple store are also highly visible in countries where the Apple store or Epicenter isn’t available. However, Apple products are also bought in authorized retail shops such as Best, Courts, Expert, Euronics & Target. This improves the customer's accessibility to Apple’s products, making it easier for consumers to purchase an Apple 7/7 plus. Apple seeks to improve customer care, therefore, in any location that Apple sells one of their products, a customer care center is available. These centres main focus is to provide high quality services to A-customers that have faced issues with a product or staff member.
HOME COUNTRY ADVANTAGE Apple Inc. was founded in 1976 in USA and since then Apple Inc. has been leading the way in innovating new products, however it has encountered numerous ups and downs since they started. As co-founder Stephen G. Wozniak opinion the location “Silicon Valley” also helped apple Inc. growth. (Apple computer,inc 2003) Porter 's single diamond framework holds that a multinational enterprise builds on a home base to achieve international competitiveness. (Alan M. Rugman 1993) this Porter’s Diamond Model established by
Apple Logo Apple Inc. is probably the biggest name in the world of consumer electronics and computer industries. A true innovator, the company is best known for its Mac line of computers, the iPhone, the iPad and the iPod. A few of its famous software products include the iTunes, the Safari browser and the OS X and iOS operating systems. Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It is now the biggest technology company in the world with total assets of US$ 176 billion, 394 retails stores and 72,800 employees across the globe as of 2012.
SWOT ANALYSIS One of the biggest strengths of this company is the large amount of brand loyal customers. Apple is known for giving their customers something new every year. They’re always coming out with constant innovations in products and technology. With the increasing amount of products they continuously produce and put out, they have about 65,000 employees worldwide to help with this process. Apple is always entering into new product lines, such as from laptops to IPhones and IPads, which gives there customers something new.
Overview of Apple Apple is one of the top companies in the United States of America and in the world. Apple is a company that makes and sells a combination of consumer electronics. They sell computer, laptops, software, cell phones, etc and they are great at selling these products. Apple is the ninth-largest company in the world based solely on revenue. In April of 1976 Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple (originally called Apple Computer Company).
INTRODUCTION Apple Inc. 2010 was founded in 1976 by Steve Jobs and Steve Wozniak as Apple Computer. It was best known for its Macintosh PC. Despite its strong brand, rapid growth and high profits in late 1980s, the company almost went bankrupt in 1996. Jobs rebranded it as Apple Inc with innovative non-PC products starting early 2000’s. pg.
While Intel and Microsoft cooperated and provided more open environment to users, Apple chose to integrate both horizontally and vertically, which meant that they provided more closed but stable environment. Apple made their first personal computers in the late 1970s. Their product, Apple II, led to a huge success. However, as IBM entered the PC market with more open system, Apple started to struggle. Apple computers did not