Apple Inc Marketing Mix Analysis

1.1.1: Company Background Apple Inc is the world’s second-largest American multinational technology company in Cupertino, California. Steve Jobs, Steve Wozniak, and Ronald Wayne establish the company on 1 April 1976.On 3 January 1977, it was renamed Apple Computer,Inc and changed as Apple Inc on 9 January 2007. On 19 March 2015, Dow Jones Industrial Averege was joined. Apple Company designs, manufactures, and sells different types of consumer electronics such as iPod media player, iPhone smartphone, iPad tablet computer and smart watch. On 25 November 2014, Apple was the first U.S. company that valued at over $700 billion. It operates the online Apple Store and iTunes Store, employs 98000 permanent employees and maintain 453 retailer stores

It can be used for audit and security compliance reporting. ii. Imaging

The latest software has been kept up to date with base operating system image. If the input are from the requested area, a custom image can be created.

Chapter 3: Development of marketing mix strategy

Marketing mix strategy is the combination of the product and its price. This strategy is the method to promote the product and the ways to make the product available to the customer.

3.1 Product Strategy

Product strategy is the foundation of product lifecycle. It provides a direction to guide the product team.

3.1.1 Product Classification iPhone 6 Plus are categorized as consumer product which is the final consumer bought the product and service for personal consumption. There are four types of products under consumer product which are convenience products, shopping products, specialty products and unsought products. iPhone 6 Plus is a product which belong to specialty product. Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. Specialty products usually high price than other

Retail stores of apple inc are located at the public locations which is high-traffic such as shopping malls and urban shopping districts to attract more new customers and ensure a high quality customer buying experience. The company now own 434 stores in 16 countries. It also provides retail stores more in line with with service figures or the device at the outlets. There are half of serviced iPhone are fixed or replaced at the vendor’s retail locations.

In addition, the company also expand its retail stores by selling its products to the education market through its direct sales force, select third-party resellers and its online and retail stores. It also designs a range of products, service, programs and supports mobile learning and iTunesU which provide a platform that allows students and teachers to share and distribute educational media online. This will result in high level of student learning