According to Maslow’s theory, low-order need should be taken as vantage. In Apple position, they have satisfied their employee needs of physiological by tuning an average salary of $ 108,483 which essentially can assure endurance. Then, Apple as well provides a broad range of application to protect the safety need of employees such as the development of health and safety criterion, training more employees to recognize hazards or providing safety equipment. Motivation employee is critically important for the successful of a firm. And Apple is worth as a leader, their strategy is an exemplary example because they was not only receiving worker to do something or fulfill their requirements, but also getting these employees want to do and work for
Apple Company invented new products such as iPad in 2001. Therefore, this is a reason that Apple becoming the superiority market leader in music players. In 2007, Apple joined the phone industry with the iPhone. Apple is a huge consumer goods company that evaluating its value requires understanding its
Executive Summary Apple has always surprised the world with its innovation starting from the invention of computer circuit board of Apple I in 1976 to world’s most successful personal computer and electronic device manufacturer. They brought revolutionary changes in user experiences in using personal computers and currently smart devices. The company was always under the supervision of visionary leaders and effective strategies applied by them made the Apple what it is today. The company faced several ups and downs during its operating timeline and remained successful in sustaining their position in the market as a leader. The Harvard Business School Case study of Apple Inc. focuses on the growth and strategic management of the company accordingly.
The Apple brand personality glamourizes this idea of lifestyle, imagination, freedom, innovation, passion, hopes, dreams and ambitions, and power-to-the-people through the technology in its products and it hugely does this in its visual advertisements that sometimes even exaggerate the amazing experience of using technology and gaining a sense of happiness. The Apple brand personality is also about simplicity and the removal of complexity from people 's lives, people-driven product design, and about being a really humanistic company with a heartfelt connection with its customers. The Apple brand is not just intimate with its customers, it 's loved, and there is a real sense of community among users of its main product
Apple has segmented products vertically, creating on product for one particular use. Apple also targets according to brand loyalty, considering that Apple has quite a cult-like following just due to it's image/brand name. • Benefit Segmentation: Apple brings an newness and innovation with each of it
This multi-billion dollar company models, develops, and sells high-tech electronics, computer software, web-based services, and PCs. Founded in 1976, Apple’s products have since been desired by millions worldwide. From their mp3 players to their personal computers, and everything in between, Apple has proven itself number one in the technology market. According to NBCNews (2011), Apple is number one because they constantly improve products, have strong relationships with their distribution center, and have sleek product designs. Now, they are outdoing competitors like Samsung, Dell, and Microsoft (TodaysiPhone, 2012).
ACHIEVING GLOBAL COMPETITIVE ADVANTAGE OF APPLE INC. Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company.
Moreover, stringing dollars had also source of problem for Apple product prices, transportation cost and profit margins (Apple INC, 2012). 4.0 Recommendation to Improve Management of the Macro Environment of Apple Dominating the various manufacturers that Apple serves in while at the same time getting a respectable profit for the shareholders and contributing to the improvement of the guild at large is Apple’s main aim. Referable to the nature of the industry, Apple thus needs to adopt effective recommendations that will insure long term sustainability and improve the macro environment of the organisation.
This is the reason why Apple is still developed well but in Cook’s style. This is why we perceive Tim Cook as an ideal CEO of Apple, not the secondary Steve Jobs. Not only did he define his own leadership style, but he also excels and has become one of the best leaders on the planet. By “writing his own rules”, he does not approach success in a way like any other. A lesson that I have had from his saying is: If you follow the formulated methods, the best you can get is the same achievement as others, and you will never be able to overcome anyone.
But for Apple their ideas are just so well thought out and designed. On top of selling millions of songs to people all around the world on iTunes , Apple also had a massive increase in iPod sales. “Since its debut, more than 350 million iPods have been sold around the world.” (Time). When ITunes starting getting more and more popular, what better item to buy then an iPod that has iTunes on it. Ipods became a great hit due to Itunes already being installed on the device.