It is a strategic planning tool that creates a response towards the strengths, weaknesses, opportunities and that the threats of the business. It also identifies the internal and external areas of the business that need improvement and that can prove to be successful. Table 3.1 Strengths: • Apple has an awesome and unique interface where they are ‘head and shoulders’ above the others, giving the Apple Watch a high edge over the new product
Question 4.2 (P.C.4.2) Establish customer service strategies and quality standard that provide processes for effective communication and monitoring of customer service and quality throughout the enterprise chosen in Question 4.1. To establish effective communication and monitoring of customer service is that apple should provide their employees excellent product knowledge. They should train their employees in customer empathy to exceed the sales. Resolve customer issues at their first point of contact. Apple should empower their employees to make customers happy.
First of all, how changes in technology or technology advancement will affect the company? In the era of technology, technologies always have a short period of time. New tech will replace old tech immediately this is because companies from all over the globe strive to create a better future for the world with technology. If Apple Company did not upgrade their product more often or create a better technology for their upcoming products, they will not be able to outdo their competitors, the company will not be able to attract any customers from buying the products. Not only that, competitors of Apple will start offering cheap and alternative technology in their own products and services at a much lower cost.
These centres main focus is to provide high quality services to A-customers that have faced issues with a product or staff member. This motivates the consumer to buy an Apple item as they are taken care of if any inconvenience occurs. In addition, Apple tries to fulfill the customer’s experience by providing them with benefits, by selling their products in Telecom centers. Such as: Singtel, M1 or Starhub. Apart from providing better services to a client, accessibility also improves as the IPhone 7 is bought in a location in which Apple doesn’t have a
Apple adopts decentralized control. Decentralization management is usually applied to industries with large scale,a variety of products, fast market change and scattered regional distribution, just like Apple company. The company distributes production management decision-making authority to the subordinates to play their employees’ Initiative and creativities. The managers make decisions more efficiently and effectively, and adopt the changes of marketing demand quickly. In this case, decentralization management is to explore and seek people’s needs, explore the potential of each branch.
1. What we know about profit pools is that: ‘Profits don’t necessarily follow revenues’ and that ‘Today’s deep revenue pool may become tomorrow’s dry hole’. In this article we are focusing on Apple and the way how it managed to recognize the variability of profit, and along with it, could find out the best way of realizing it. Apple has three main businesses as top priority: Macintosh, iPod-iTunes and iPhone. These are the pioneers of superior improvement in PC, music and smartphone industries.
This has given it apple a competitive edge in relation to its rival. They are able to keep their customers up to date with inform of the updates in the existing products and new product innovations. Apple uses a vertical integration strategy that enables it to develop its software and hard ware apps, and own operating system (IOS). This allows apple to have control over all the users that are hard to replicate by its rivals (Meyer, 2012). Brand appeal of apple by
It also allows the users the option to zoom in and out of the photos, scroll the lists and add data in the device. The Apple technology has developed a unique watch which has entirely new features. It is user friendly; hence, it is easy to familiarize its functions. The apple watch has several apps which are arranged simply and in good order. Navigating is easy because it will respond immediately to every command.
utilizes technology to create a “globalization” advanced quicker and broader. Technology and its virtual world become an enormous business prospect for Apple Inc. Moreover, Apple Inc. establishes their position by developing “design and virtual media” and becomes a culture or lifestyle for people nowadays. Apple Inc. becomes a representation of an up-to-date lifestyle among people. The sociocultural segment also important associated with the sales of Apple Inc.’s products.