Apple Inc Vision Statement

Apple Inc. is an American multinational corporation which was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer. It is a corporation that designs and manufactures consumer electronics and computer software products. The company's best-known hardware products include Macintosh computers, the iPod and the iPhone and Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, the iWork suite of productivity software, Final Cut Studio, a suite of professional audio and film-industry software products, and Logic Studio, a suite of audio tools. [ SANTIAGO A. MIRABAL (OCTOBER 6, 2009), Introduction,

From the vision statement of CEO Tim Cook, which has been listed out a few of major points, such as the emphasis on innovation, which directly relates with Apple’s rapid innovation strategy. In addition, the vision statement specifies simplicity, which is also an integral aspect of the company’s approach to product design and development. Thus, Apple well known by its user-friendly and easy-to-use products that help improve daily activities. The simplicity of the design of iPhone and iOS make it easy to communicate with other electronic application by using apps and access the Internet. Moreover, Apple’s vision statement shows careful selection of markets which reflects the firm’s use of market research to guide decision-making in product development and strategic formulation. Even organizational culture is included in the vision statement, which is the employees’ collaboration and excellence as keys to its business. This detailed vision statement is quite comprehensive in addressing the different aspects of Apple’s

Details about certain product lines are included to show the firm’s current condition. The mission statement mentions Macs, OS X, iLife, iWork, and others. These details are important in recognizing and setting the baseline for future actions that Apple will implement. These future actions are also provided in detail. The mission statement includes details about what Apple intends to do in its various businesses. For example, the firm states that it is “defining the future of mobile media and computing devices.” This part of the mission statement shows that Apple plans to continue focusing its research and development on mobile devices and related media. Such mobile media may include online media via iTunes, which is accessible through mobile devices like iPad and iPhone. These points show that Apple’s mission statement is accurate in depicting the company’s situation and goals. However, the mission statement is quite narrow in representing possibilities for Apple, which is currently in the best position to explore a wider variety of options. It is also worth noting that this mission statement is a departure from Steve Jobs’ original mission for the company: “To make a contribution to the world by making tools for the mind that advance humankind.” Apple’s mission statement has shifted away from a general picture of the business, toward a specific reflection of what it wants to