When Apple Company uses ‘Apple’ as their brand name, it will make the audience feel curious why an electronic product company using a fruit name as their brand name and it success to attract the audience attention. Their logo also very special and distinctive, the designer also draws out an apple as their logo. Again, the logo is has no relate with their product and the special part is the apple logo is not a normal apple, but it got a bite. The designer said it will make the apple look juicy and delicious, it will attract audience’s attention. Others than that, the Apple store also a distinctive part of Apple Company.
This multi-billion dollar company models, develops, and sells high-tech electronics, computer software, web-based services, and PCs. Founded in 1976, Apple’s products have since been desired by millions worldwide. From their mp3 players to their personal computers, and everything in between, Apple has proven itself number one in the technology market. According to NBCNews (2011), Apple is number one because they constantly improve products, have strong relationships with their distribution center, and have sleek product designs. Now, they are outdoing competitors like Samsung, Dell, and Microsoft (TodaysiPhone, 2012).
Apple Logo Apple Inc. is probably the biggest name in the world of consumer electronics and computer industries. A true innovator, the company is best known for its Mac line of computers, the iPhone, the iPad and the iPod. A few of its famous software products include the iTunes, the Safari browser and the OS X and iOS operating systems. Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It is now the biggest technology company in the world with total assets of US$ 176 billion, 394 retails stores and 72,800 employees across the globe as of 2012.
INTRODUCTION Apple Inc. 2010 was founded in 1976 by Steve Jobs and Steve Wozniak as Apple Computer. It was best known for its Macintosh PC. Despite its strong brand, rapid growth and high profits in late 1980s, the company almost went bankrupt in 1996. Jobs rebranded it as Apple Inc with innovative non-PC products starting early 2000’s. pg.
Overview of Apple Apple is one of the top companies in the United States of America and in the world. Apple is a company that makes and sells a combination of consumer electronics. They sell computer, laptops, software, cell phones, etc and they are great at selling these products. Apple is the ninth-largest company in the world based solely on revenue. In April of 1976 Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple (originally called Apple Computer Company).
While Intel and Microsoft cooperated and provided more open environment to users, Apple chose to integrate both horizontally and vertically, which meant that they provided more closed but stable environment. Apple made their first personal computers in the late 1970s. Their product, Apple II, led to a huge success. However, as IBM entered the PC market with more open system, Apple started to struggle. Apple computers did not
The objective of this case study is to understand the development of core competencies of Apple Inc. and how these have evolved with time. The study also highlights the importance of leveraging these core competencies to gain competitive edge in the global market by focussing on the example of Apple and how it became one of the most innovative brand and a market leader by exploiting its core competencies. BACKGROUND OF APPLE On April 1, 1976, two college drop outs Steve Job and Steve Wozniak founded Apple Computers in Job’s home garage and within a span of 10 years Apple developed from a garage company to a multibillion- dollar company. The Apple II, launched in 1977, was its first real success, and the 1984 Macintosh offered a distinct alternative
• The marketing and promotional activities of apple are very strong and they have been successful so far. • Apple has a strong financial background. • Innovation in technology and constant investment in development of technology. • IOS is not an open source, which has created a brand loyalty among the customers and buyers. • The retail stores set up by apple is a major advantage over other rivals in the market.
Introduction In this marketing assignment, we choose Apple as the company to analyze the marketing environment that affect the Apple Company’s ability to serve its consumer market and the major factors that influence consumer buyer behaviour. Apple became a computer company started in 1976. In the last decade, Apple had broaden into a complicated and intricate company. Then, this company started specializes in much more than just computers. Apple Company invented new products such as iPad in 2001.
Introduction Apple Inc. is Multinational Corporation that manufactures and designs computers software, hardware and other electronics. It is an American company and its corporate headquarters is in California, Cupertino, chief executive officer and the co-founder is Steve Jobs. The corporate is proverbial for its Mac OS X, Macintosh laptop computer line, very loyal user-base, iPod personal music player and the iTunes media application. The company boasts 284 retail locations come cross 10 different countries. Steve Jobs, Steve Wozniak and Ronald Wayne established Apple on April 1st, 1976 to sell the Apple I personal computer kit.