Apple Macro Environment Analysis

The structure of Apple can help this business to achieve this aim because Apple recruits employees to carry out this duty and they can achieve this aim by persuading customers and pricing their products/services at a price where Apple generates profit on every sale the make. The structure of this business is tall and this is advantage as different departments can work together such as R&D and Marketing departments to develop new products at a price which attracts customers to purchase and the business can achieve the aim as well. The second aim for Apple is “to produce hassle free products which provide services and enjoyments for customers while retaining the position as market leaders”. This aim can be achieved with the help of organisational structure of Apple and the functional areas. R&D department can help to accomplish this aim as it can research and develop existent products/features and then testing it out by customers to gain their feedback which is valuable as they can improve on their products and launch it in the market and this can benefit Apple as they will achieve the aim and retain their position as

Adopting the CSR principles involves costs. These costs might be short term in nature or continuous outflows. These costs might involve the purchase of new environmentally friendly equipment, the change of management structures, or the implementation of stricter quality controls. Since being socially responsible involves costs, it should generate benefits as well in order to be a sustainable business practice. A corporation could not continue a policy that constantly generates negative cash flows. The shareholders invest their money in a corporation, expecting the highest possible risk adjusted return. Therefore, being socially responsible should have bottom-line benefits in order to be sustainable. In many cases, it seems that the time frame

There’s a partially alarming and partially encouraging trend rising with pollution in giant metropolitan areas. associate degree increasing variety of major cities area unit reaching dangerous levels of health-threatening pollution, that is clearly the scary part, however there’s additionally associate degree increasing variety of municipal governments taking bit by bit a lot of forceful approaches to deal with those problems, and a giant a part of that's the move to EVs. Several major cities, like Paris, have resolved to limit the amount of vehicles on the road on any given day by solely permitting cars with odd-numbered registrations plates someday and even-numbered consequent. They're additionally creating transport free throughout those

Demographic Segmentation: At the ages of 14 - 55, students and business professionals, etc. Plus most Apple stores in the U.S. are concentrated in New York and California, showing that the apple caters to a high income and posh lifestyle segments.

One of the major factors that influence consumer buyer behaviour is psychological factors. Psychological factors can be distribute into five categories, that is motivation, perception, learning ,beliefs and attitudes and this all can influence a person’s buying choices.

Apple Inc., an American multinational corporation was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 197. The headquarters of Apple is located in Cupertino, California and it designs, manufactures and sells consumer electronics, computer software as well as personal computers. (Reference for Businesses) The company's wide range of products and services include the iPhone, iPad, Mac, iPod, Apple TV, a variety of consumer and professional software applications, both the iOS and OS X operating systems, iCloud and several other product accessories. Apple not only offers a variety of mobile communication, media devices and portable digital music players but they provide a variety of related software, services, networking solutions

Most major companies have embraced the power of CSR to drive brand affinity while also effecting tangible positive social and environmental impact, but some corporations remain conspicuously absent from the CSR landscape. Amazon.com, dubbed by its own hometown as a "corporate scrooge," is one of those companies notably turning a blind eye to demands for CSR. But now, the online retail giant may be changing its tune.

Apple Inc. is a private company, and it is one of the world 's most famous technology and computer companies, located in the United States of America. It is a multi-national company. Its main business depends on specialization in manufacturing, producing, developing, improving and selling software, smartphones, computers; It has a series of electronic devices, such as iPad, iPhone and Mac.

Apple has always surprised the world with its innovation starting from the invention of computer circuit board of Apple I in 1976 to world’s most successful personal computer and electronic device manufacturer. They brought revolutionary changes in user experiences in using personal computers and currently smart devices. The company was always under the supervision of visionary leaders and effective strategies applied by them made the Apple what it is today. The company faced several ups and downs during its operating timeline and remained successful in sustaining their position in the market as a leader. The Harvard Business School Case study of Apple Inc. focuses on the growth and strategic management of the company accordingly.

The German sociologist Max Weber [3] described many ideal-typical forms of public administration, government, and business. Weber agreed that bureaucracy constitutes the most efficient and rational way in which human activity can be organized, and that thus is indispensable to the modern

The success of supply chain planning process depends upon how closely supply is managed, demands are forecasted, inventories are optimized and logistics are planned. Supply chain is the heart of the retail industry vertical, and if managed efficiently, it drives positive business and enables sustainable advantage, Matthew A and Stanley E (2013). If we observe carefully, huge amount of data is getting generated at each and every stages of the supply chain. In today’s digital world we are generating around 200 Exabyte of data each year, Silva R, Bogdan F and Marcin R (2013). Organizations are increasingly questioning their own ability to realize full potential from the huge amount of data they have within their supply chain, Steve

Apple states in their Form K-10 Report (2017, p.1) they are “committed to bringing the best user experience to its customers through innovative hardware, software and services.” In an Industry where profit margins are low, technologies are constantly evolving and competition is high it is essential that Apple continues to offer innovative and simple products that increases customer experience (Heracleous, 2013) so to maintain a competitive advantage.

Apple Inc. embraces diversification strategy as a means of promoting its viability in the market. Largely, the creation of the three products lines compounds the sources of the company’s income. In fact, the company does not rely on a single source of income because the product design belongs to different categories. This strategy cushions the business from suffering risks of associated with depending on a single business. According Hitt, Ireland, and Hoskisson (2014, p.135), the benefit of handling many products is that when one product fail or does poorly in the market, the business is would shift its attention of the best performing products.

The two major competitive factors controlling the external environment are the Macro and the Micro environments. While the Macro deals with the PESTLE affects, the Micro environment deals with the current structure of the industry and the effect of the roles played by the giants of the industry.

The Present CEO of Apple after Steve Jobe, Tim Cook is a great American business man. He became the Apple’s CEO (Chief Executive Office in 2011. Before he appointed as CEO, he provided the work of CEO at the time Steve Job was in medical leave to until his death. Firstly, in 1988 he joined as SVP (Senior Vice President) of World Wide Operation in Apple. He played a major role to lead the Apple Company’s success. Actually, the company was in troubling stage at the time when Cook when Cook approved to associate with Apple and his duty in recovering the company has been boundless. Tim Cook was Born in normal family in small city. He is man of self-made and brilliant in school. After his study of school, he joined in Auburn University