The industry is characterized by very intense and fierce competition against players like HP, Dell, Acer and etc. because of low switching cost. In PC segment, the key for Apple’s success is its unique positioning and differentiation from others comprising attractive design, ease of use, security, and high-quality bundled software. They also made their customers purchase complementary products that do not transfer to other platforms, thus creating a high switching cost that enhances the retention rate and loyalty. 2.
• The marketing and promotional activities of apple are very strong and they have been successful so far. • Apple has a strong financial background. • Innovation in technology and constant investment in development of technology. • IOS is not an open source, which has created a brand loyalty among the customers and buyers. • The retail stores set up by apple is a major advantage over other rivals in the market.
Answer of Apple Inc. Apple Inc. is an American Multinational Technology Company headquartered in Cupertino, California, that plans, creates and offers customer hardware, PC programming and online administrations. Mac was established by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976, to create and offer PCs. It was consolidated as Apple PCs Inc. on January 3, 1977, to mirror its moved center forward shopper gadgets. Apple's authoritative structure and work environment practices not just permit representatives for expanding imaginative and imaginative thoughts to develop, but at the same time are without a doubt positive for representative prosperity. Presently, it is a multiproduct second biggest innovation organization by income
The logo of Apple Company is simple and easy to recognize compare to others complicated logo design. The slogan of Apple also help out the brand identity, they come out with the slogan ‘Think Different’. Apple want the audience to think different from others, the word ‘ think’ had be use for many company slogan because it persuasive audience to think about their company and
ORGANIZATIONAL STRUCTURE Apple Inc. has followed different organizational structures and the changes that came depending upon the time frame and when situations called for it. Our objective is to find out the advantages and disadvantages of different organization structure that Apple Inc. has implemented till now. Apple Inc. has followed a flat structure of organization. Basically this flat structure has encouraged employees to contribute to the decision making process by directly participating in it. For Example – Steve Jobs always welcomed different idea from his employees.
One of the exceptionality of the organization is its late leader Steve Jobs because of him the company achieved an unbelievable business performance. Apple products such as IPod, IPhone, IPad and Mac are very well-liked products in the market because of its own software, design, brand image and functions. Besides, Apple has a good business and marketing strategies. For example, all product line of Apple and marketing materials are different and you will not find the same things among competitors including its design, advertisement strategy, brand name, product packaging as the company spends a quite a big amount to beat its competitors and look better than them. Another strategy of Apple Inc is to make presentation about its new product before its release and also tell more in details about it and give a clear presentation to people, mass media, and reporters by impressing them with a new launched product (Small Fuels Marketing Inc, 2007).
The company has also designed many products which suits the demands of its consumers on daily basis. For example, the iPhone enables the company consumers to enjoy music, surf the web, make phone calls, watch videos and many applications that available. All this is done using one device. This has created a strong brand name and brand loyalty making Apple Inc. to obtain a competitive advantage over its competitors. In the other hand, Apple has been developing its products into new and easy to use products.
Meyer(2016) In fact, Apple has many strong competitors such as: Google, Microsoft, and Samsung. Apple is not the company with IT industry history, so how the company managed to produce products that beat all the competitors? But Apple has more core competencies and lead to achieve competitive advantage through available resources. Impact of Globalization on Apple Inc (n.d.) According to (Tim Cook, 2012) It is precisely this idea that makes Apple’s products so unique. Apple is synonymous with innovation in the consumer’s perception.
Change is important especially in technological industries. The market share of Apple Co goes up due to best market value in all over the world. Developing jobs are associated with system and operations of company. The success is provided to whole companies that get optimistic approach to set new technology. The share dedicated to create the distinctive loyalty that inspire the user or customers of Apple Co.