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Apple Marketing Environment Analysis

5810 Words24 Pages

1.0 INTRODUCTION
In this assignment, we choose Apple as the company which we need to analyze the marketing environment that affect the Apple,s company ability to serve its customers and also to understand the customer market and the major factors that influence customer buyer behaviour that happened in Malaysia.
Apple company is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The company’s best-known hardware products include Macintosh computers, the iPod, the iPad, Apple TV, Apple Watch, Electric vehicles, IOS and OS X operating system, and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity …show more content…

If a person has a background career that has a low income, then his or her purchasing power will be less. But if a person has a background career that has a high income, then his or her purchasing power will be higher. For example, if a person works as a worker at a construction side, he or she would have a lower income which lads to have less purchasing power. But if a person works as a senior executive such as CEO in a company, he or she would have a higher income which leads to have more purchasing power. Malaysian is also plagued by poor purchasing power because of the low currency compared to other foreign …show more content…

There are four marketing factors which are product, price, place and promotion. The customer will determine the products which they are needed and compare the price of similar products in the market. They will purchase the products which are available in their country rather than purchase in other place. The sales promotion will influence the customers to buy the products in a high quantity amount. The environment factor can also affect the customer’s stimuli. Environment factors such as political, economic, social and technological will directly stimulate the customer in purchasing.
After the stimuli process, it comes to consumer’s black box which illustrates the characteristics and psychological of consumer. The characteristics of consumers will be influenced by the cultural, social and personal factors. The psychological factors are motivation, perception, learning, beliefs and attitudes which will affect consumer buying decision.
Then it comes to the consumers buying decision process. The consumers need to recognise the quality and the price of the products. They will go for searching the information about the products they are going to buy. The consumers will make an evaluation of products they want to buy.
The final process is the post decision response of the consumers. The consumers need to have a product and brand choice. They need to decide the purchase quantity, dealer choice, purchase date

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