Marketing Mix Of Apple Company

ZIKURA INSTITUTE

Understanding of Marketing Mix Elements

Introduction to Marketing

Maadhin

3/30/2016

Marketing Mix

The marketing mix is one of the most famous marketing terms and it is the tactical or operational part of a marketing plan. It is also called the 4Ps and the 7Ps. The 4Ps are price, place, product and promotion. The services marketing mix is also called the 7Ps and includes the addition of process, people and physical evidence.

Steps to a perfect marketing mix that will get your business off to a flying start

1. Identify your target market. Start by writing a one- or two-sentence description of your ideal prospects. This handy target-audience profile will be indispensable as you evaluate each potential marketing tactic.

Television, Smart Devices and mobile phones, Home Entertainment, Computer products like monitors &

Home appliances

Price Skimming Pricing.

Pricing their products from RM199 until RM7999.

Apple’s products are good in quality and technology so that the price is higher. The pricing policy of LG consists of “cost plus fixed mark-up”. It means that the policy for pricing consists of cost of the product and a reasonable profit.

Place Branches located in everywhere

Customer can easily to get the information about their product and services. LG electronics serves a worldwide market with five business units in nearly a hundred and ten locations.

Promotion Apple Company advertise their product through their website. They also held campaign to advertise their product, so that customer can see their product directly.

This kind of promotion can let many people know their product and start to use it.

Its advertisements can be seen throughout the year in televisions, magazines, newspapers and internet. The brand also gives special discounts to retailers and distributors who advertise regularly and who open exclusive shops for

Traditionally, four Ps are associated with the marketing mix -- product, price, promotion and place. The marketing mix's importance lies in its ability to help a business determine the suitability of a product or service for a particular target consumer base.

Product: The product is of course very important and the success of the business will depend largely on how good or bad it is. The decision as to the nature of the product also has to depend on its customer base as also their buying habits, geographical locations, purchasing power and other factors. Sometimes a business may want to come out with the best there is, and sometimes the same business might market a product that is for the budget customer. An example is Tata Motors that owns the Jaguar (which is a premium brand) and also the Nano (which is the cheapest automobile in the