Apple has a collection of consumer software appliances, various operating systems, and a variety of other services. (apple.com, 2014). Within this research paper, we will discuss Apple’s internal and external reports along with factual examples to support the reasoning provided. Introduction Apple Inc. is an American international association headquartered in Cupertino, California. This multi-billion dollar company models, develops, and sells high-tech electronics, computer software, web-based services, and PCs.
Apple Company invented new products such as iPad in 2001. Therefore, this is a reason that Apple becoming the superiority market leader in music players. In 2007, Apple joined the phone industry with the iPhone. Apple is a huge consumer goods company that evaluating its value requires understanding its
In regards to MP3 players, Apple Inc. made a big revolution in the sphere of music listening; but these technological advances are already in the past. Thus, the company does not see any perspectives in the further development of this exact market segment. Another thing if the MP3 players are built into the smartphones. Apple iPhone entered the market in 2007 as a revolutionary product of broad functionality and high quality. The brand developed by Apple does not leave indifferent those who wish to have the best out of the best technological advances even for the higher than average
Another marketing strategy of Apple is creating an experience for their customers. Apple does this by having interactive stores. In all Apple stores, there are interactive devices that customers can use. This gives customers a feel for what new features are on a new device. Having interactive devices makes people remember going to an Apple store more than if there were no devices.
Since last year, the country has become the company’s biggest market, and the iPhone even became China’s biggest-selling phone for a few months earlier this year. But the challenges are increasing. There are several reasons that apple was successful in China, whereas its competitors, such as Google have failed. Several times, deals with China Mobile were nearly to fell through and Apple seemed like walking away. However, they got to an agreement in the last minute.
Not only that, competitors of Apple will start offering cheap and alternative technology in their own products and services at a much lower cost. This will affect customers loss of interest towards Apple products as they find it no longer unique (Slideshare, 2016). Technological advancement has always force Apple Company to invest a lot in technology as it is largely invested in product research and development field to push the product’s ranking into a much higher rank through their innovative side. For example, one of the most innovative and technologically product will be the IPod touch as it is a big step towards the replacement of basic mp3 (Slideshare, 2014). If Apple Company did not put any pressure towards the research and development department, it is clear to say that without the advance technology, the company will become obsolete.
In this situation, the scenery of Apple Company would change to worse side. If the income of people goes down, they will not be able to buy iPhones, which is very expensive. Instead of that, people would switch to substitutes of iPhone to cheaper products of Samsung or other models, which are much cheaper than iPhone. That would negatively effect on the
ACHIEVING GLOBAL COMPETITIVE ADVANTAGE OF APPLE INC. Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company.
B. STEEPLE By investing in India, there are potential legal and economic opportunities. However, there are also social threats related to this decision. i. Legal Restrictions Apple faces several legal restrictions in India and setting up their own factory there, could present it with an opportunity to overcome them. Firstly, the local governments ‘Made in India’ program puts a restriction that 30% of products need to be sourced locally
Apple is currently one of the largest Info-Tech Company in the world. It has taken over the world with its high-tech and futuristic Products, which helped Apple in creating a great Brand Loyalty amongst its customer. The company has various products and services like iPhone, Mac, iPad Apple Watch, Apple TV and Apple also uses its own Operating System for its Products like iOS, MacOS. Not only the beauty of the Apple products but they also make your life very easy too. In this Research, we have discussed 3 main points about Apple to persuade, that it