5.0 ANALYSIS OF STRATEGIC FACTORS (SWOT) SWOT Analysis is a useful technique for understanding company’s strengths and weakness, and also for identifying both opportunities opens to the company and the threats that company face. Hence here are Apple’s SWOT analysis that gives insights on the actions of the company to maximize its growth based on such strengths and opportunities. Besides, it also highlights the most significant strengths that Apple can use to improve its position and financial performance as well as the weaknesses and threats that should be focused through innovative strategies. Firstly, the strength of the company is that it has the strong brand image. Apple is one of the strongest brands in the world.
The company is also establishing a very strong marketing presence relative to the rival (GOOGLE) in the advertising market, via its business Apps and iAd network. Apple has a branding strategy that focuses on the emotions. Apple brand’s personality is about liberty regained, passion, lifestyle, innovation, imagination, aspirations, dreams and hopes, and power to the people through technology. The Apple brand personality is also about simplicity. Making life easier for people as they have people driven design.
Introduction The project is that the company is in search for other multinational company to cooperate with. As apple is one of the big company and well known in worldwide, it’s interesting to do the research for the SWOT of Apple Inc. The report will provide a SWOT analysis of Apple Inc. Its include strengths, weaknesses, opportunities and threats. Which is useful for a reader to understand how Apple Inc. became big success in the business and use strength to overcome their weakness also the threats of the competition also the recommendation for the Apple
utilizes technology to create a “globalization” advanced quicker and broader. Technology and its virtual world become an enormous business prospect for Apple Inc. Moreover, Apple Inc. establishes their position by developing “design and virtual media” and becomes a culture or lifestyle for people nowadays. Apple Inc. becomes a representation of an up-to-date lifestyle among people. The sociocultural segment also important associated with the sales of Apple Inc.’s products.
However, the mission statement is quite narrow in representing possibilities for Apple, which is currently in the best position to explore a wider variety of options. It is also worth noting that this mission statement is a departure from Steve Jobs’ original mission for the company: “To make a contribution to the world by making tools for the mind that advance humankind.” Apple’s mission statement has shifted away from a general picture of the business, toward a specific reflection of what it wants to
Apple also identified a potential consumer need and developed the iPad that took the market by storm. By anticipating the needs of the consumer before its competitors and coming up with innovative products to cater to those needs, Apple ensured that it strengthened its market position. Process innovation Process innovation embraces quality function deployment and business process reengineering (Cumming, 1998). It provides the means for safeguarding and improving quality of products as well as saving costs. The cost reductions may be passed on to customers in the form of lower prices thereby adding value, or they may not be passed on thereby increasing the profit
Moreover, stringing dollars had also source of problem for Apple product prices, transportation cost and profit margins (Apple INC, 2012). 4.0 Recommendation to Improve Management of the Macro Environment of Apple Dominating the various manufacturers that Apple serves in while at the same time getting a respectable profit for the shareholders and contributing to the improvement of the guild at large is Apple’s main aim. Referable to the nature of the industry, Apple thus needs to adopt effective recommendations that will insure long term sustainability and improve the macro environment of the organisation.
Apple’s organizational structure Introduction Attention Getter Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The company has experienced a tremendous growth since it introduced an iPhone smart phone in 2007, it is considered to be the most successful electronics company in the world.  Thesis Statement During the last few years, Apple company has achieved great successes in the electronic domain. Since 2011, Apple had become the most valuable company. How Apple company gets so much success.
Right now, they are in tough competition with Apple. Another aim of Samsung is to become the world’s top 10 enterprises by 2020 in creative innovation (koreaittimes.com, 2018). Another aim of Samsung would be to improve their customers’ experience so that more and more customer comes to buy their products. Objectives The objective for Samsung would be to promote their company and products all over the world and their products should be long-lasting, well-made and useful to customers so that they can make profit out of it. In present, they are making powerful smartphones and increasing their customers (prezi.com, 2018).
In order to ascertain this fact, let us take the example of Apple Inc. The company not only relies on innovation but has a mix of functional and projectized organization types in place to vest the authority to senior management. The restricted freedom given to employees reflects in the business objectives, which stresses on delivering uncompromised quality in its products with innovation as the cornerstone. Moreover, organizational objectives can also be affected by a shift in the type of organization. For instance, if Apple decides to compete with other players in the market such as Samsung and HTC through a shift in strategy, it may opt for a composite organization type, which promotes innovation through freedom of authority and expression.