Apple Marketing Strategy

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Apple Company is one of the most successful companies in electronic industry and is one of the most important valuable companies in the world .its sales and makes value increased for the past ten years. Apple Company has used many different strategies to become successful in the market. “The Apple strategy is essential determinant of advantages towards with other companies such us, Samsung, LG, and BlackBerry. It used Porter’s model strategy and this strategy is the key to achieving this generic strategy and supporting Apple’s success. Apple general strategy focuses on key features which is differentiate the company and its products from competitors and which is essential .for example, it focus on elegant design and branding. The Apple…show more content…
Continuous innovation is the most important one of the Apples strategy objectives based on the broad differentiation generic strategy. In addition, the Apple Company must ensure that it keeps expanding its market reach. In this strategy, Apple does not focus on any specific market segment. The company competes in all market segments with other players in the industry. The other strategic objective of the Apple company is based on thus generic strategy is to expand to ensure broad market reach. Such expansibility and business growth are achieved through intensive strategies for growth which it include product development. Apple uses product development as its main intensive strategy for growth and to become successful in the market. Apple implements this strategy through to innovation in its research and development processes. For example innovate through product like iPhone, apple watch and ipad. In this intensive growth strategy, the company also develops new product for the mobile market. Also market penetration Apple uses market penetration as its second most significant intensive strategy for becomes…show more content…
For example, Apple Company applies this intensive strategy by selling more iPhones and iPads to its current target markets. Apple Company used promotion through various websites and media outlets. This intensive strategy enables Apple to reach customers in all market segments. Also, the Apple Company uses market development strategy. Market development involves creating new markets for new products. Apple Company applies this strategy by mandate new sellers in markets where the company does not have any presence. Apple Company implements the market development for intensive growth strategy through new products. For example, the company innovates to offer goods like Apple watch, which is an entirely new product line for the company. Through Apple watch, the apple company develops its reach in the smartwatch market. Innovation is the heart of Apple Company. to development its application of this generic strategy, the apple company must penetrate markets, especially developing countries where Apples company market reach is still limited. The main strategy of Apple Company is product development and market developments are second and third in priority, respectively. The Apple Company is strong in product development through innovation. And emphasize more on market penetration and market development. About these strategies Apple Company become successful and can improve resilience against aggressive competitors like

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