However, Apple’s company also is the most powerful and drive loyalty through its unique ecosystem and proprietary operating software among customers. Recently, Samsung started running ads mocking Apple’s users. They takes fight to Apple with mobile wallet strategy because of the Samsung has been threatened. Following this situation, it’s time that Samsung starts focusing of its effort on mobile payment (Samsung Pay). Apple Pay might be making billions of dollars, but that doesn’t mean Samsung can follow suit.
So far Apple has succeed in creating demand for its products which gives the company power over prices through product differentiation, innovative advertising, ensured brand loyalty, and a hype around the launced of new products. By focusing on customers willingness to pay more and mantaining a premium price at the cost of unit volume, Apple has also set an artificial entry barrier for its competitors. (Nielson,
Nevertheless, Apple earns a lot from iPads, therefore continual investment is required to ensure the product retains its position. Mac Apple Mac is the third largest circle on the matrix. Mac is surrounded by many mature and successful players such as Lenovo, Dell, HP who have already made their space is the market. There may be less chances of gaining future market share as the technology is slowly moving to a complete portable era. Having said this, Apple Macs are most desired by big businesses due to its fast and reliable and multi functioning operating systems and features.
Brand loyalty is hard to come and consumer will always buy the next thing. In this report, marketing of company Apple had maintained a strong sale and uses a differentiation business strategy in creation of their products. Although Apple has problem too. Technology is a very competition weapon in this competition market. Apple also must do more R&D to make products better than another competitor, example Samsung, acer, Sony, and HTC.
It is expected to have a higher average monthly household income. Life style Talking a few iPhone users, it proved to be most certain features in common. Until now, these people spend lavishly and I want to prefer buying branded products only. They want to socialize and friends to indulge in activities. Psychographics An iPhone user his / her appeal to the senses and so elegant appearance, user-friendly technology, touch sensitive, numerous applications, multimedia features such as searches.
The detailed analysis aims to find out the external factors that affect Apple, identify external factors that are subjected to change in the future and exploits the opportunities and defend against threats better than its competitors would. The P in PESTLE stands for the political factors, the E for the economic factors, the S for the social factors, the T for the technological factors, the E for the environmental factors, and lastly, the L for the legal factors. These are the six external factors that affect the Apple company. Looking at these six factors thoroughly and respectively, firstly, the political factors that affect Apple include the fact that more than half of the sales from their products originate from countries other than America and how Apple manufactures its products and various product parts from countries outside of America, for example, China, Korea, Ireland and the Czech Republic. Furthermore, the bad political relationship between America and other countries predict the bad outcome for the company.
Introduction The project is that the company is in search for other multinational company to cooperate with. As apple is one of the big company and well known in worldwide, it’s interesting to do the research for the SWOT of Apple Inc. The report will provide a SWOT analysis of Apple Inc. Its include strengths, weaknesses, opportunities and threats. Which is useful for a reader to understand how Apple Inc. became big success in the business and use strength to overcome their weakness also the threats of the competition also the recommendation for the Apple
• The retail stores set up by apple is a major advantage over other rivals in the market. Weakness: • The price set for the IPhone products by Apple is quite high. IPhone is very expensively priced. • There are lot of restrictions in the phone such as the operating system IOS is very different, which makes it hard for the customers to use other operating systems in the phone. Also some features like battery, which is fixed, and Bluetooth
Kill overhead- Extra expenses can be cut down by following a process, implementing an efficient way of operation, the best deal done with the supplier so as to avoid wastage of time and money, this helps to lessen overhead. 2. Invent revenue- the human resource works to find the source of revenue, this makes the Human Resource team a profit center instead of being a cost center, like if the firm has extra building space, inventory or capacity to work then that could be sold or given on lease. This amount generated will help in meeting the expenses of the company, thus HR becomes a profit center even in case it produces no loss and profit for the firm. So an HR that manages the cost manages is not a cost center.